Haier Strengthens Its Position as the #1 Global Major Appliances Brand - Euromonitor

Haier extends its global brand market share to 6.1%, topping the Euromonitor Global Major Appliances 2010 Brands rankings for the second consecutive year

QINGDAO, China, December 13, 2010 - The Haier Group today announced that Euromonitor International, the
world's leading independent provider of business intelligence on industries,
countries and consumers has again ranked Haier as the number one brand of
Major Appliances in the world with 6.1% retail volume market share in 2010.
Haier extends its global brand market share by almost 20% from 2009.

Haier also tops Euromonitor International's ranking in three product
categories, expanding its market leadership in each of them year on year:

    -- Refrigeration Appliances:
       - Haier is the number one manufacturer of Refrigeration Appliances
         in the world with 12.6% retail volume share, up 0.2 point from
         2009.
       - Haier is number one brand of Refrigeration Appliances in the
         world with 10.8% retail volume share in 2010, up 0.4 point from
         2009.

    -- Home Laundry Appliances;
       - Haier is the number one brand of Home Laundry in the world with
         9.1% retail volume share in 2010, up 0.7 point from 2009.

    -- Electrical Wine Cooler/Chiller:
       - Haier is the number one brand and manufacturer of Electrical Wine
         Cooler/Chiller in the world with 14.8% retail volume share in
         2010.

Haier's top ranking for a second consecutive year is proof yet again that
an ever-growing number of customers value the innovative products tailored to
their needs that Haier offers. The company's continued expansion both within
China and internationally reflects customer's growing confidence towards the
Haier brand.

"Haier became the world leader in Major Appliances in 2009. While we have
reached one of our goals, Haier has not stopped its efforts to design and
provide consumers around the world with solutions that ease their everyday
lives," said Ms. Zhang Tieyan, Director of Haier Global Branding Operation.
"Euromonitor's 2010 rankings show the increasing trust consumers have in the
Haier brand and we expect our leadership to steadily increase in the future
as Haier continues to focus its innovation towards offering better solutions
and services globally, bringing more value to our customers."

Euromonitor International Limited, founded in the UK in 1972, is the
world's leading independent provider of business intelligence on industries,
countries and consumers. The Global Major Appliances Brands 2010 rankings are
based on 2010 data from trade sources and national statistics.

About Haier Group Co. Ltd

Founded in Qingdao, Shandong province, China, in 1984 under the
leadership of ZHANG Ruimin, its current Chairman and CEO, Haier is the No. 1
major home appliances brand in the world and China. Haier products are
distributed in more than 160 countries and regions in North America, Europe,
the Middle East, Asia and Africa. Global revenues amounted to RMB
124.3billion (USD18.2 billion) in 2009, the profit growth is 10 times more
than revenue growth. Haier employs more than 60,000 people, including 10,000
outside China.

    Contact:
    Ms. Zhang Bin
    Haier Group Co. Ltd.
    Telephone: +86-0532-8893-6105
    Email: zhangbin@haier.com

    Mr. Simon VERICEL
    Hill and Knowlton China
    Telephone: +86-10-5861-7570
    Email: simon.vericel@hillandknowlton.com.cn

Ms. Zhang Bin, Haier Group Co. Ltd., +86-532-8893-6105, zhangbin at haier.com; Mr. Simon VERICEL, Hill and Knowlton China, +86-10-5861-7570 or simon.vericel at hillandknowlton.com.cn