John Prescott Packs a Punch in New TV ad

Thursday, January 6, 2011

CHESTER, England, January 7, 2011 - (MONY), has enlisted former Deputy Prime
Minister John Prescott, to star in its latest television advertising

It's 10 years since Prescott hit the headlines for throwing a
punch during the general election campaign. But this time he's not taking on
an egg-throwing farmer, but campaign frontman, Omid

In a tongue-in-cheek take on the former Deputy Prime
Minister's famous incident, Djalili interrupts the furious Prescott who is
taking out his frustration over his car insurance renewal on a punchbag to
the strains of 'Eye of the Tiger'.

Djalili points out to the worked-up Prescott that it can be an
expensive business insuring two old cars when you're no longer running the
country and suggests he heads online to in order to save
a fortune on his car insurance (

David Osborne, Marketing Director at
said: "It's a real coup for us to have someone as well known as John Prescott
let down his guard and have some fun in this ad. We've had a fantastic
customer response to our advertising since we first launched with Omid as our
frontman last year.

"Since then, we evolved the campaign to include Nigel Mansell
as another famous face for Omid to bounce off. Our customers really
appreciate the humour in each of the advertisements and with this latest TVC,
we think we'll deliver a knock-out punch and encourage even more people to
save a super amount of money by using our site."

John Prescott said: "I suppose you could say this advert marks
the 10th anniversary of my so-called Thriller in the Rhyl-a."

The 30-second TVC will debut on Friday 7 January.'s creative agency, Dare, produced the campaign.

Note to Editors:

About is the UK's leading finance price comparison website
and a leading UK travel price comparison website, aiming to help every
household to make the most of their money.

Our site has 47 price comparison channels and attracted approximately 120
million visitors in the year ended 31 December 2009. compares (at 5th November 2010)

    - 101 car insurance providers and 71 home insurance providers
    - 20 broadband providers and 19 energy providers
    - 28 unsecured loan and 6 secured loan providers
    - 63 mortgage lenders and 36 credit card providers
    - 68 savings providers and 30 current account providers
    - Over 990,000 mobile phone deals

For further information, please contact: Susannah Hardy, Head of PR, , Tel: +44-778-840-5224, Email: susannah.hardy at, OR Emma Morris, Consumer PR Manager,, Tel: +44(0)1244-220671, Email: emma.morris at

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