Hail The GetTaxi Revolution

LONDON, November 30, 2011 -

Free new generation black taxi app launches

GetTaxi, which unveiled its revolutionary new way for businesses to order London black taxis earlier this year, launched its free consumer mobile app today, enabling all smartphone users (iPhone, Android, Blackberry and Nokia) to order a taxi at the tap of a button on their mobile device or via a web interface.

GetTaxi solves many of the pain points associated with old fashioned taxi ordering - putting an end to stroppy call centres, irritating hold music and the mysterious whereabouts of the supposedly ordered taxi.

The GetTaxi mobile app automatically geographically locates the passenger via GPS and issues their request to the closest available black taxis via GetTaxi’s special TFL approved driver units. A few seconds later, a confirmation is sent to the passenger containing the driver’s photo, personal and vehicle details, estimated time of arrival and a GoogleMap showing the taxi’s real-time progress to the pickup address.

The GetTaxi app brings easy, super safe and innovative taxi ordering to the masses, just in time for Christmas, to eradicate traditional frustration and safety concerns associated with trying to get a cab home.

Neal Fullman, CEO of GetTaxi, said: “We’re making the process of taxi ordering an enjoyable and interactive digital experience with the aim of eradicating taxi trauma - that time when you frustratingly stand on a street corner (let’s face it, usually in the rain) desperately praying for a taxi.  The GetTaxi service is the safest, securest and most reliable way to ensure you are never stranded without a cab.

“And with the Christmas party season just around the corner, the added security of knowing who your driver is and being able to trust how long it’ll take him or her to reach you are massively important for passengers.”

The GetTaxi app is free to download and use, with no charges above the taxi meter. GetTaxi customers will be able to pay by cash, credit card or by opening a personal account. They will also be able to accumulate Taxi Miles - being rewarded with points for journeys taken or each time they share the app with a friend. Points will be redeemable against gifts and, of course, free taxi rides.

GetTaxi is on track to have 2,000 black taxi drivers signed up by early 2012, making it among the largest fleets of black taxis in London.

To learn more about GetTaxi, visit the official UK website www.gettaxi.co.uk or to download the app visit the iTunes store, Android Market or Blackberry App World.

For high res images visit www.kaizo.net/newsroom/gettaxi/applaunch/

For more information, please contact: Paula Figgett at Kaizo PR, +44(0)20-3176-4710 / paula.figgett at kaizo.net