Hamburg to Host the UEFA Europa League Final 2010

Northern Europe's Number one Party Capital to Welcome Football Fans From all Over the World

HAMBURG, November 30 - On 12 May Hamburg will host the 2010 UEFA Europa League Final.
This is a first not only for the City of Hamburg, but also for UEFA: the
tournament, previously called UEFA Cup, is now called UEFA Europa League.
Following a change in format, the competition now comprises qualifying rounds
and a group stage, as well as subsequent play-off rounds, with second-round
matches leading up to the final. Hamburg will host the final in May 2010.
With its famous entertainment district, Reeperbahn, Hamburg is regarded as
Northern Europe's sports fan mecca.

During the opening event held on 30 November, the event design
of the competition and the ticketing scheme were presented. The final will be
hosted in the Football Arena at the Volkspark, home of the legendary HSV.

Ever since Germany hosted the 2006 Football World Cup, Hamburg
has been recognised as an international football hotspot for fans. Just a few
minutes away from the stadium, fans will have the opportunity to explore
Europe's largest entertainment district - the famous Reeperbahn. There is
hardly any other street in the world with such a legendary reputation
attached to it. Originally, the Reeperbahn was a rather shabby red-light
district for sailors, by the 1960s it was the springboard for the career of
the Beatles and ever since the 1990s, the Reeperbahn has turned into one of
the world's most vibrant entertainment districts with hundreds of bars, pubs
and music-clubs. In daytime Hamburg offers a wide range of tourist
highlights, such as Europe's largest inner-city port and the historic
warehouse district Speicherstadt including hypermodern HafenCity. More
information: www.uefa.com, www.hamburg-tourism.de.

    Hamburg Marketing GmbH
    Guido Neumann
    Phone:  +49-40-411110617
    Mobile: +49-16097298302
    guido.neumann@marketing.hamburg.de

Hamburg Marketing GmbH, Guido Neumann, Phone: +49-40-411110617, Mobile: +49-16097298302, guido.neumann at marketing.hamburg.de