Harley-Davidson, Inc. Selects Investment Banking Firm to Assist in Sale of MV Agusta

BNP Paribas in Milan Will Help Harley-Davidson Move Sale Process Forward

MILWAUKEE, November 19 - Harley-Davidson, Inc. (NYSE: HOG) has selected the investment banking
firm, BNP Paribas in Milan, to assist Harley-Davidson in the sale of MV
Agusta. Harley-Davidson is currently identifying potential buyers for the
Italian-based motorcycle company.

"MV Agusta is a highly desirable company for the right buyer," said
Harley-Davidson Senior Vice President and Chief Financial Officer John Olin.
"MV Agusta has a proud heritage and strong brand, high-quality exciting and
beautiful products, and passionate enthusiasm on the part of its customers,
employees and dealers, and we are confident in our expectation that we will
identify an appropriate buyer."

Harley-Davidson announced its plans to divest MV Agusta in October, as
part of its go-forward business strategy to focus its effort and investment
on leveraging the unique strengths of the Harley-Davidson brand to reach new
customers, strengthen relationships with existing customers, and grow the
Harley-Davidson brand worldwide.

While Harley-Davidson intends to sell MV Agusta, MV Agusta has continued
to move forward on the road to revitalization. Under Harley-Davidson's
ownership, MV Agusta has restored production operations and continues to
invest substantially in product development, as evidenced by the recent
unveiling of the all new Brutale(R) and F4(R) models, which generated a
highly enthusiastic response among customers and key trade media at the Milan
show. MV Agusta is also returning to a position of prominence in the premium
performance sport motorcycle category.

Harley-Davidson, Inc. is the parent company for the group of companies
doing business as Harley-Davidson Motor Company (HDMC), Harley-Davidson
Financial Services (HDFS), Buell Motorcycle Company (Buell), and MV Agusta.

United States, Bob Klein, +1-414-343-4433, bob.klein at harley-davidson.com, or Amanda Lee, +1-414-343-7893, amanda.lee at harley-davidson.com, or Investor Relations, Amy Giuffre, +1-414-343-8002, amy.giuffre at harley-davidson.com, all of Harley-Davidson; or Giulio Cantarelli, Corporate and Investment Banking of BNP Paribas - Milan, +39-027247-2449, giulio.cantarelli at bnpparibas.com