Harley Medical Group Reports Laser Hair Removal on the up This Summer

LONDON, August 5, 2010 - With the recent bursts of scorching weather, The Harley Medical Group has
seen an 23% increase in people grooming themselves ready to hit the beaches
at home and abroad this summer.

Laser Hair Removal
(www.harleymedical.co.uk/non-surgical-solutions/laser-hair-removal/)
is the most popular summer-time non-surgical procedure with men and women
across The Harley Medical Group's 30 UK clinics.

Liz Dale, Director at Harley Medical Group, commented: "People of all
ages opt for laser hair removal because it's such an effective and convenient
treatment. It's particularly popular with women and men in their late
twenties through to their forties, as they have more disposable cash to
invest in themselves. The most popular areas for the treatment are London,
Brighton and Leeds.

"While we do see a spike in treatment bookings between February and
August, as people get ready for the beach, it's our most popular non-surgical
treatment so we have high demand all year round. This summer's sunny warm
weather has caused this increase in enquiry as more patients are having the
opportunity to wear swimwear and skimpy summer clothing."

The Harley Medical Group uses the Alexandrite (Class 4) laser designed to
work on lighter skin, the YAG laser for darker skin and the Isolaz which can
be used on all types of skin. All lasers penetrate deep into the dermis and
as the heat builds up the hair follicles are disabled in the active growth
phase, enabling effective hair removal.

An invisible laser beam zaps the hair follicle by seeking out the dark
pigmentation in the hair then directing the laser beam at its root to destroy
it. It's proven to give permanent hair reduction. You'll need a course of
treatments to remove all hair permanently though because the laser can only
kill active growing hairs. The actual session will only take around twenty
minutes but for permanent hair removal you'll need to have 6-8 sessions.

Almost anywhere on the body can be treated - the face, neck, bikini line,
underarms, nipples, tummy line, arms, legs, ears, back and chest. The
treatment is virtually pain free and while some people feel a little
discomfort during the treatment, does not last long.

About The Harley Medical Group

The Harley Medical Group is the UK's largest cosmetic surgery provider,
performing more procedures and with more clinics than any other plastic
surgery (www.harleymedical.co.uk/ ) provider. It has been established
for more than 26 years and is one of the most highly-regarded cosmetic
surgery groups operating in the UK. It has treated more than 450,000 patients
to date including popular procedures such as breast implants
(www.harleymedical.co.uk/cosmetic-surgery-for-women/breast-surgery/breast-enlargement-implants-and-augmentation/ )
and tummy tuck
(www.harleymedical.co.uk/cosmetic-surgery-for-women/the-body/tummy-tuck–abdominoplasty/).

The Harley Medical Group works tirelessly to maintain the highest
standards in the industry for the benefit of all cosmetic surgery and non
surgical patients. The Harley Medical Group is currently at the forefront of
the campaign to ensure that the government continues to regulate the use of
certain laser types used in cosmetic surgery and non surgical treatments so
that patients are protected from rogue practitioners.

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    PR Contact:
    Hannah Walsh
    Rain UK
    2 Greycoat Place
    London
    SW1P 1SB
    +44(0)20-7222-4345
    www.harleymedical.co.uk

PR Contact: Hannah Walsh, Rain UK, 2 Greycoat Place, London, SW1P 1SB, +44(0)20-7222-4345