Harry Potter Actors to Attend “West End Live” Launch

LONDON - To celebrate the forthcoming release of HARRY POTTER AND THE HALF BLOOD PRINCE, the sixth instalment in the Harry Potter series, Warner Bros. Pictures have created a magical tour which will roll into Leicester Square, on Thursday, 18th - Sunday, 21st June. Tom Felton (Draco Malfoy), James and Oliver Phelps (Fred and George Weasley) and Matthew Lewis (Neville Longbottom) will attend the West End Live launch on Friday, 19th June.

On Thursday, 18th and Friday, 19th June the tour will be running for prize winners only. On Saturday, 20th and Sunday, 21st June the tour will be run on a first come, first served basis. Everyone who walks through the Harry Potter experience will have the chance to see a selection of the original production sets, some of the iconic costumes as worn by Harry Potter and Dumbledore and props that will include an original Firebolt broomstick.

Prize winners only will have the opportunity to perform a spell “on-camera” and this will be entered into a separate competition to win the ultimate prize. One lucky winner will have an unforgettable film experience: They will win the chance to visit Leavesden Studios in England to see the Harry Potter sets and a chance to appear in one of the final Harry Potter films.

Warner Bros. Pictures UK are working with EA, MSN, SKY and Global Radio who will be running the competitions to win tickets to go on the magical tour in each different venue and have the opportunity to experience a first hand view of the world of a Harry Potter film set.

Harry Potter and the Half-Blood Prince, the video game from Electronic Arts will also be available to play on on-board. Competition winners will be able to enjoy a sneak preview of the new game which will be in stores from July this year.

All winners will also leave the tour with a souvenir photo of themselves.

In Harry Potter and the Half-Blood Prince, Voldemort is tightening his grip on both the Muggle and wizarding worlds and Hogwarts is no longer the safe haven it once was. Harry suspects that dangers may even lie within the castle, but Dumbledore is more intent upon preparing him for the final battle that he knows is fast approaching. Together they work to find the key to unlock Voldemort’s defenses and, to this end, Dumbledore recruits his old friend and colleague, the well-connected and unsuspecting bon vivant Professor Horace Slughorn, whom he believes holds crucial information.

Meanwhile, the students are under attack from a very different adversary as teenage hormones rage across the ramparts. Harry finds himself more and more drawn to Ginny, but so is Dean Thomas. And Lavender Brown has decided that Ron is the one for her, only she hadn’t counted on Romilda Vane’s chocolates! And then there’s Hermione, simmering with jealousy but determined not to show her feelings. As romance blossoms, one student remains aloof. He is determined to make his mark, albeit a dark one. Love is in the air, but tragedy lies ahead and Hogwarts may never be the same again.

David Yates, who directed the 2007 summer blockbuster “Harry Potter and the Order of the Phoenix,” returned to direct “Harry Potter and the Half-Blood Prince.” David Heyman, the producer of all of the Harry Potter films, is producing the film, together with David Barron. Screenwriter Steve Kloves, who scripted the first four installments of the film franchise, adapted the screenplay based on the book by J.K. Rowling.

Warner Bros. Pictures presents a Heyday Films production, “Harry Potter and the Half-Blood Prince,” the much-anticipated sixth installment of the Warner Bros. Pictures Harry Potter film franchise based on the beloved novels by J.K. Rowling. Once again heading the cast, Daniel Radcliffe, Rupert Grint and Emma Watson reprise their roles as young wizards Harry Potter, Ron Weasley and Hermione Granger, who are facing new challenges and dangers in the wake of Lord Voldemort’s return. They are reunited with returning Harry Potter cast members, including Helena Bonham Carter, David Bradley, Robbie Coltrane, Warwick Davis, Tom Felton, Michael Gambon, Alan Rickman, Maggie Smith, Natalia Tena, Julie Walters and David Thewlis, as well as Evanna Lynch, Matthew Lewis and Bonnie Wright.

Two award-winning actors joined the film’s all-star cast in their first Harry Potter film. Academy Award winner Jim Broadbent (”Iris,” “The Chronicles of Narnia: The Lion, the Witch and the Wardrobe”) plays Potions Professor Horace Slughorn. Helen McCrory (”Becoming Jane,” “The Queen”) plays Narcissa Malfoy, mother to Draco Malfoy and sister to the evil Bellatrix Lestrange.

Additionally, several young newcomers are making their feature film debuts in “Harry Potter and the Half-Blood Prince.” Jessie Cave won the role of Lavender Brown, who has eyes for Ron Weasley. Nine-year-old Hero Fiennes Tiffin is seen in the role of the young Tom Riddle at age 11, while 16-year-old Frank Dillane plays the teenage Riddle, who is already on the path to becoming the evil Lord Voldemort.

www.harrypotter.co.uk

HARRY POTTER AND THE HALF BLOOD PRINCE will open across the UK on Wednesday 15th July 2009

London Dates: June 18 Thurs Leicester Square (ticketed) June 19 Fri Leicester Square (ticketed) June 20 Sat West End Live - Leicester Square(open to public/no recording) June 21 Sun West End Live - Leicester Square(open to public/no recording) June 22 Mon London - Sydenham

How to Win Tickets:

MSN

Details can be found online in the Movies and Entertainment channels within www.MSN.co.uk

Competition winners will be selected on Wednesday, 10 June 2009

Global Radio:

*Radio promotions are running on Heart FM Drivetime shows: London (Monday, 15 - Thursday, 18 June) and Kent (Monday, 15 - Friday, 19 June)

*Continuing opportunities to win tickets for all locations are also provided online at www.heart.co.uk

SKY

Details can be found within the Sky Movies channel at www.sky.com

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS(TM), EA(TM), EA SPORTS Freestyle(TM) and POGO(TM). In fiscal 2009, EA posted GAAP net revenue of US$4.2 billion and had 31 titles that sold more than one million copies. EA’s homepage and online game site is www.ea.com. More information about EA’s products and full text of press releases can be found on the Internet at info.ea.com.

HARRY POTTER AND THE HALF-BLOOD PRINCE Software (c) 2009 Electronic Arts Inc. All rights reserved. EA, EA SPORTS, EA SPORTS Freestyle and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. All rights reserved. All other trademarks are the property of their respective owners.

Source: Warner Bros. Pictures

For more information about the HP Truck Tour, please contact: Wendy Kidd, wendykidd at blueyonder.co.uk, Tel: +44(0)7970-861-489; For more information about HARRY POTTER AND THE HALF BLOOD PRINCE please contact: Louisa Radcliffe / Stuart Gurr, Louisa.radcliffe at warnerbros.com / Stuart.gurr at warnerbros.com, Tel: +44(0)207-984-5000; For more information about WEST END LIVE please contact: Jenny Legg / Westminster Council, jlegg at westminster.gov.uk, Tel: +44(0)207-641-3995