H.B. Fuller's New Advantra Encore(TM) Packaging Adhesive Platform Changes the Rules of Performance and Supply

By H.b. Fuller Company, PRNE
Tuesday, March 15, 2011

Custom designed adhesive technology platform elevates hot melt performance to new levels

ST. PAUL, Minnesota, March 16, 2011 - H.B. Fuller Company (NYSE: FUL), a leading global adhesives provider, has
launched Advantra Encore(TM) adhesive, a new custom designed, proprietary
technology platform that transforms hot melt performance. With performance
surpassing that of metallocene-based packaging adhesives, Advantra Encore(TM)
hot melt sets a new standard for performance and supply.

    (Logo: photos.prnewswire.com/prnh/20110310/CG62520LOGO)
    (Logo: photos.prnewswire.com/prnh/20110215/CG49203LOGO)

"H.B. Fuller invented the category of high performance hot melts more
than a decade ago with our Advantra(R) line. Since then, no other supplier
has been able to upgrade the standard of performance until now," said Barry
, chief technology officer of H.B. Fuller. "Once again H.B. Fuller has
applied our knowledge and commitment to perfecting adhesives to introduce
Advantra Encore hot melts. The time is right for this entirely new, globally
available technology platform that delivers superior performance to our
packaging customers."

To develop the Advantra Encore platform, H.B. Fuller went beyond
conventional formulating. The H.B. Fuller team custom designed a hot melt for
high performance case and carton sealing. Drawing upon its nearly 125 years
of adhesives experience, H.B. Fuller invented the Advantra Encore platform to
provide superior bonding, higher mileage and broader service temperature
range compared to traditional packaging hot melt technologies
(metallocene-based or EVA).

Advantra Encore adhesive is specifically designed for exceptional bonding
on a uniquely broad range of challenging substrates including coated stocks
and high recycled-content board. Due to its aggressive hot tack, Advantra
Encore hot melt can grab and hold quickly to prevent pop-opens with
high-memory board. This high level of performance also offers the potential
to switch to lower cost boards that are challenging to seal. The Advantra
Encore combination of low density and exceptional bonding provides more
mileage than metallocene-based or EVA hot melt adhesives. As a result, the
Advantra Encore platform delivers exceptional value for the long run.

From deep freeze to hot fill, one Advantra Encore product performs across
broad service temperature ranges (-20 degrees to 140 degrees F/-29 degrees to
60 degrees C). With Advantra Encore hot melt, case and carton sealers no
longer have to rely on multiple adhesive products to handle varying service
temperatures, which may lead to other manufacturing benefits such as
simplifying operations, improving efficiency and reducing maintenance.

Advantra Encore adhesive is available globally only from H.B. Fuller. For
more information, visit www.hbfuller.com/advantra-encore.

Advantra and Advantra Encore are trademarks of H.B. Fuller Company

About H.B. Fuller Company:

For nearly 125 years, H.B. Fuller has been a leading global
adhesives provider focusing on perfecting adhesives, sealants, paints and
other specialty chemical products to improve products and lives. Recognized
for unmatched technical support and innovation, H.B. Fuller brings knowledge
and strength to help its customers find precisely the right formulation for
the right performance. With fiscal 2010 net revenue of $1.36 billion, H.B.
Fuller serves customers in packaging, hygiene, paper converting, general
assembly, woodworking, construction and consumer businesses. For more
information, visit HBFuller.com (www.hbfuller.com/),
HBFullerStrength.com (www.hbfullerstrength.com/), read our blog
(www.hbfullerstrength.com/blog/) or follow GlueTalk
(twitter.com/GlueTalk) on Twitter.

Editor inquiries, contact Stephanie Haugan, Strother Communications
Group, +1-612-288-2404, stephh@scgpr.com

Stephanie Haugan of Strother Communications Group, +1-612-288-2404, stephh at scgpr.com, for H.B. Fuller Company

will not be displayed