HBA Global Presents a Webinar on Package Design & Brand Equity

NEW YORK, April 27, 2010 -

    WHAT:  Brand Equity and Iconic Design: Update Your Packaging
           Without Losing Your Customers



    WHEN:  Friday, May 7, 2010, 8:00 a.m. PT/11:00 a.m. ET

    HOW:   Registration and rate information at www.hbaexpo.com or
           Click Here (bit.ly/bFIR7u)

    WHY:   This webinar, on Brand Equity and Iconic Design, from HBA Global
           provides clear information on how to update the packaging of a
           beauty and personal care product while keeping the brand identity
           intact.  A bit of a balancing act, this packaging webinar will
           teach how to incorporate new technologies and innovations to keep
           a design fresh while growing or maintaining an iconic presence in
           the beauty marketplace.

(Logo: www.newscom.com/cgi-bin/prnh/20100427/NY93400LOGO )

    The speaker line-up includes:

    - Ted Owen, Vice President, Global Package Design, Clinique Laboratories,
      presenting proven methods to updating packaging with new innovations
      while maintaining the 'look' that keeps a brand great and relevant to
      the consumer.  Since 1995, Mr. Owen has worked on all aspects of
      packaging and product design for this Estee Lauder brand including the
      launch of Clinique Happy as well as the revamped makeup packaging.

    - Mike Branson, Managing Partner, Pearlfisher, talking about future design
      and packaging strategies for building iconic brands.  In 1992, he
      co-founded Pearlfisher, an independent design firm, and has worked
      internationally with some of the industry's most recognizable and
      emerging brands.

A live question and answer session will follow the two presentations. For
more information and for group discounts contact: Rebecca Fraimow, at
rfraimow@hbaexpo.com or call +1-212-600-3085. To register for the HBA Webinar
go to: bit.ly/bFIR7u.

Annie Scully, +1-845-368-0608, ascully at hbaexpo.com