HBA Global Attendees Get Back to Business

Top Beauty & Personal Care Professionals Gathered for Trend Watching, Networking, and New Product Innovations

NEW YORK, October 29, 2010 - Discovering the latest beauty and personal care trends and product
innovations was top of mind for the 16,479 beauty industry professionals at
this year's 18th Annual HBA Global Expo & Conference
(www.hbaexpo.com). The largest product development event and
educational forum for the cosmetics, personal care, skin care and fragrance
industry took place September 28-30 at the Jacob K. Javits Convention Center
in New York.

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In addition, attendees were highly motivated, with more than 60% planning
to purchase products or services that they saw on the HBA exhibit floor
within the next 6 months. More statistics on the HBA audience include:

    -- 35% were part of a buying team and more than a quarter do not attend
       any other industry event--giving HBA Global an exclusive and high-
       profile audience;
    -- The show attracted more brand managers and marketing executives than
       last year;
    -- The top two reasons people attended HBA were to see new products and
       developments and to keep up on industry trends;
    -- Color cosmetics, natural ingredients, primary packaging and skin care
       were of high interest to HBA attendees.

With all the leading players (
https://web2.accureg.com/hba10_prod/EMS/EXHList.asp?username=guest&password=guest&
) participating in HBA Global as another main draw of the event, exhibitors
were pleased with the quality and quantity of attendees. In fact, more than
80% had generated new business leads due to their participation.

"HBA Expo is 'the' show of the year for the Health and Beauty Industry.
We made new business contacts and were very appreciative of the support given
to us," said Anna DeVincentis, Project Manager, of LF of America.

"Best show ever! Got a lot of traffic and good contacts," added Carole
Tobin, Executive Vice President, Nutra3 Complex.

Attendees also found this year's HBA Global Expo informative and
beneficial to building their brands and new business. "As a long-time HBA
attendee, the show has been great this year. Being a direct decision maker, I
can meet with vendors directly to talk about my specific needs," said Lisa
Francoise Schafer, Owner, Sweet Beauty.

HBA Global is also known as the hub of learning in the beauty industry
and the conference program (www.hbaexpo.com/educate_confprogram) was
on target with the content and speakers presented. Sessions on how to reach
all types of consumers were popular as well as branding and trends
presentations. On the technical side, sessions about new formulations and
anti-aging attracted interested delegates as well as the Green programming
and new Global Perspectives Conference. With social media gaining more
importance as a key marketing strategy the "Social Media: Marketing for the
21st Century" and "Meet the Beauty Bloggers" panels were also well attended.

Another noticeable difference at this year's HBA Global was how dynamic
and interactive the show floor was with more than 150 new exhibitors,
international pavilions, and the new Trend Spot featuring hands-on make-up
demonstrations and beauty forecasts.

"As the event for trend-spotting, this year's HBA Global didn't
disappoint. From one hall of the Javits Center to the next, beauty and
personal care innovations were being displayed, discussed and demonstrated to
the leading manufacturers of cosmetics, personal care, skin care and fragrant
products, including specific trends presentations and new hands-on sampling
and make-up application techniques. These show floor activities made HBA not
just a great business networking opportunity but also a place to have some
fun and learn something new, " said Jill Birkett, Brand Director, Beauty &
Wellness, UBM.

Kicking off HBA Global was an empowering Keynote Address by Pamela
Baxter, President and CEO of LVMH Perfumes & Cosmetics North America, giving
attendees sound advice on how to have a successful career in the cosmetics
and fragrance industry. From her modest start to her current role which also
includes industry leadership in charitable efforts, Ms. Baxter left the
audience feeling inspired. She was followed by the "Positively Beautiful"
award presentation to iconic supermodel Christie Brinkley on behalf of her
charitable work with the SMILE TRAIN organization. On hand for her
presentation and interviews were several entertainment and lifestyle TV crews
and photographers including Access Hollywood, Extra, and US Weekly.

The day also featured more industry accolades with the annual HBA
International Package Design Awards (www.hbaexpo.com/ipda_awards)
competition Grand Award going to the L'Oreal Paris True Match Roller
Perfection Roll On Makeup and the Honest Beauty blog "Break-out Brand of the
Year" being En Pointe Skin Solutions.

The VIP program at HBA was another big hit attracting influential
attendees from Walmart, Revlon, Shiseido, COTY, Estee Lauder, Procter &
Gamble, Colgate Palmolive, L'Oreal, Unilever, MAC, Clinique, Avon, Sephora,
Johnson & Johnson, Mary Kay, Bare Escentuals, Limited Brands, Guthy-Renker,
and QVC to name a few.

"This was the first time I discovered that there was a VIP program. The
VIP area gave me a relaxed atmosphere where I could meet with select vendors
and gave me a place where I could recharge. I found myself staying longer and
visiting more booths. I truly enjoyed the experience and it was A+," said
Shirley Dong, Senior Marketing Manager, Avon Products, Inc.

Next year, HBA Global Expo & Conference moves to summer dates with the
event taking place June 28-30, 2011 at the Jacob K. Javits Convention Center
in New York. In addition, HBA plans to host a virtual trade show, educational
webinars, and other activities for the beauty and personal care industry
throughout the year. For sponsorship and sales information contact Ellen
Evers at eevers@hbaexpo.com or Kevin Roach at kroach@hbaexpo.com. For
European sales, contact Emanuela Treneva at emanuela.treneva@ubm.com in the
HBA Paris office. For general information go to www.hbaexpo.com or
call +1-609-759-7603.

About HBA Global Expo & Conference

HBA Global expo & Conference (www.hbaexpo.com) produced by UBM
Live, is the largest product development event for the cosmetics, personal
care, skin care, fragrance and wellness industries and features more than 600
educational and exhibitor partners. Exhibitors include international
suppliers of raw materials and ingredients, packaging materials and
components, dispensing systems, private label and contract manufacturers and
testing equipment. The three-day conference program is renowned for providing
cutting-edge information on the latest industry trends, new product
developments, marketing and branding know-how, as well as the latest in
organics, package design, global distribution, and technical advancements.
Connect with the HBA Global communities on Facebook
(www.facebook.com/pages/HBA-Global-Expo-and-Conference/309356259815),
Linkedin
(www.linkedin.com/groups?about=&gid=1856844&trk=anet_ug_grppro) and
Twitter (twitter.com/hba_events).

Annie Scully, ascully at hbaexpo.com, +1-845-368-0608