Health Robotics Re-Enters the Italian Market With its World-Leading Robotics and Software Automation Tools

By Health Robotics, PRNE
Sunday, February 6, 2011

BOZEN, Sud-Tirol, Italy, February 7, 2011 - Health Robotics today announced that it recently decided to re-start
sales and service operations in Italy, after a three-year absence in
connection with a prior agreement with Gruppo Loccioni. With over 60 hospital
customers under contract carried forward from the company's 2006-2007
presence in the Italian market, Health Robotics is on the brink to replicate
its worldwide success within its home country of Italy. The company's
All-Digital solutions, including Oncology Care, will continued to be
showcased at its pre-2008 installations: Campus Biomedico University
Hospital, La Maddalena Cancer Center, Ospedale di Treviso, Gruppo Auxologico
in Milan, and Bolzano General Hospital.

"Everybody at Health Robotics is quite excited about the prospects of
finally returning to our home market, housing over 70% of our employees, and
the genesis of our Research and Development Center and new factory operations
in Trieste. I look forward to building in Italy a marketing and service
channel strategy that rivals the unprecedented success we have already
experienced in America, Middle-East, Asia-Pacific, and rest of the European
Union. Additionally, it is indeed rewarding that many representatives of the
Italian Hospital Pharmacy Sector have expressed their relief that Health
Robotics returns to support their unmet needs. After 3 years of focusing on
worldwide expansion and new product development, the late-2010 expiration of
the prior agreement to temporarily assign Italian market operations to Gruppo
Loccioni makes possible our return home," stated Gaspar DeViedma, Health
Robotics' Executive Vice President.

Starting with the hosting of an Open House Event this Spring, and
culminating with our July 2011 Annual Worldwide Training, both to be held in
Trieste's Area di Ricerca [Research and Development Park], Health Robotics
will shortly select a combination of regional direct sales, local agents, and
medical distributors amongst some of the well-established Italian medical
equipment regional and national specialists that have already expressed
strong interest in representing our unique robotics and software automation
solutions and filling the void in the market. Health Robotics expects to
quickly re-establish the Italian market momentum in the IV Robotics Sector to
pre-2008 levels.

About Health Robotics:

Health Robotics is the undisputed global leading supplier of
life-critical intra-venous medication robots, providing over 170 hospital
installations in 5 continents with robotics technology and software
automation solutions deployed utilizing virtual high-availability technology.
Its world-leading solutions CytoCare(R) [hazardous IVs], i.v.STATION(R)
[non-hazardous IVs], i.v.SOFT(R) [workflow engine for manual compounding],
MEDarchiver(R) [life-critical clinical information system], and
TPNstation(TM) [totally-automated parenteral nutrition] have and will greatly
contribute to ease hospitals' growing pressures to improve patient safety,
increase throughput and contain costs. Through the effective and efficient
production of sterile, accurate, tamper-evident and ready-to-administer IVs,
Health Robotics' solutions help hospitals eliminate life-threatening drug and
diluent exchange errors, decrease other medical mistakes and sterility risks,
work more efficiently, reduce waste and controlled substances' diversion, and
diminish the gap between rising patient volume/acuity and scarce medical,
nursing, and pharmacy staff. For more information, please visit:

    For additional information, please contact:

    Claudia Flaim, Marketing Coordinator
    Phone: +39-0471-200-372

For additional information, please contact: Claudia Flaim, Marketing Coordinator, flaim at , Phone: +39-0471-200-372

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