Hertz Expands Value Car Brand "Advantage" in Europe

LONDON, September 21, 2011 -

Advantage Rent a Car opens new locations at London, Frankfurt and Geneva after establishing strong market presence in France, Italy and Spain

- With Photo

Hertz, the world’s leading general use car rental brand, is further accelerating the European expansion of its value brand, Advantage Rent a Car, from three markets to six. Advantage (uk.advantage.com), which provides holiday travellers with quality vehicles at highly competitive rates, opened new locations over the summer to serve the Frankfurt, Geneva and London Heathrow international airports as well as central London. This move follows the ongoing expansion of Advantage operations in Spain, Italy and France.

Michel Taride, President, Hertz International and Executive Vice President, Hertz Corporation, said: “Advantage has proven to be a very successful brand since joining the Hertz family in 2009 in the US and 2010 in Europe. With this round of new openings in Europe, Advantage is now a viable car rental option for budget-conscious leisure renters to major cities and warm-weather resort destinations in the region. Advantage’s growth trajectory in Europe will be further accelerated in the coming months. Our goal is to provide the most suitable vehicles for every traveler at very attractive prices, and Advantage is an essential part of our total mobility solutions strategy.”  

In Europe, Advantage offers a wide range of vehicles in Mini, Economy, Compact, Intermediate and Premium categories at highly competitive prices.  The website also features ongoing top hire car deals as well as travel guides for Spain, France and Italy to make the most of vacation getaways.

Advantage, which has a fleet of 20,000 vehicles worldwide, operates from 60 locations in the US and 18 locations in Europe, and provides a service throughout Latin America. In addition to London Heathrow and downtown, Frankfurt and Geneva, the European locations include the airports for Alicante, Malaga, Seville, Valencia (Spain); Bologna, Cagliari, Catania, Milan, Pisa, (Italy); and Bordeaux, Marseille, Toulouse, Paris [Roissy] (France).

About Advantage

Advantage Rent a Car, a wholly-owned subsidiary of Hertz Global Holdings, Inc., targets the value conscious consumer, offering a variety of cars - from Economy to Full-size cars plus SUV’s and Minivans — at affordable prices. Advantage operates from 60 locations in the United States as well as 18 European locations in Germany, France, Italy, Spain, Switzerland, and the UK, and provides service throughout Latin America. For more information, visit the company online at uk.advantage.com

About Hertz

Hertz is the world’s largest general use car rental company, operating from over 8,500 corporate locations in 146 countries worldwide. Hertz is in its 92nd year of delivering quality car rental solutions to leisure and corporate customers.  Product and service innovations such as Hertz #1 Club Gold, Worldwide Online Check-in, specially designed NeverLost® satellite navigation systems, and unique cars offered through the company’s Prestige, Fun and Green Collections, set Hertz apart from the competition.

For more information please go to www.hertz.com.

Note to Editors:

A picture/s accompanying this release is available through the PA Photowire. It can be downloaded from www.pa-mediapoint.press.net or viewed at www.mediapoint.press.net or www.prnewswire.co.uk.

Hertz Press Contacts

    Alicia Mistry
    Ketchum Pleon
    T: +44(0)20-7611-3574
    E: alicia.mistry@ketchumpleon.com
    Caroline Trotman Dickenson
    Ketchum Pleon
    T: +44(0)20-7611-3686
    E: caroline.trotman-dickenson@ketchumpleon.com

.