High Time for Real Time Solutions with Mobility Integrators, says Frost & Sullivan

LONDON, March 3, 2010 - Urbanisation and economic development are pushing the growth
of megacities, particularly in developing economies and BRIC countries. With
population exceeding 10 million, these urban clusters face inevitable
socio-economic, logistic and ecological challenges that, in turn, are pushing
many daily commuters into the suburbs, making traffic volumes skyrocket. This
is leading to the rise of Mobility Integrators (MI) that collaborate with
various transport providers and facilitators such as online mobility service
providers and booking agencies, online payment gateways, technology solution
providers and application developers, and telecom operators, to provide real
time solutions for commuters.

Currently, the concept of mobility services is limited to
purchasing airline/train tickets, booking hotel rooms and car hires for long
distances travel or car/bike sharing services offered in combination with
bus/train/tram travel, usually in association with public transportation
providers. "However, the trend of integrating various mobility services, like
Dutch OV-chipkaart and, Greenwheels car sharing service and similarly the use
of London's Oyster smart card for different means of public transportation,
is growing," says Mohamed Mubarak M. Moosa, Senior Research Analyst at Frost
& Sullivan's Automotive & Transportation Group in a new article entitled
Mobility Integrators - Your mobility partner of tomorrow. This article is a
part of Frost & Sullivan's upcoming research study titled Global Personal
Mobility Trends in Megacities and Impact on Vehicle and Technology Planning
and an existing research study on Sustainable and Innovative Personal
Transport Solutions - Strategic Analysis of Car sharing Market in Europe.

By fully integrating the existing long and short distance transportation
providers to create a single solution, MIs are poised to take transportation
solutions to the next generation. Customers will be able to use the MI to
book tickets for journeys that encompass both local transport and long
distance travel. MIs will use mobile communication systems to update
customers about departure/arrival time, bus/tube/train platforms, or pickup
points for car/bike sharing. General packet radio service (GPRS) and Global
positioning system (GPS) enabled phones will alert customers about upcoming
destinations, traffic information and other navigation features. MIs will
start exploiting the Web 2.0 and Mobile 2.0 Internet service to offer
mobility-based applications (apps) on smart phones. "The current Apple iPhone
App model is expected to pave way for a lot of independent companies to build
and launch their own personalised mobile phone applications for mobility
services," predicts Vigneshwaran Chanrdan, Program Manager, Frost &
Sullivan's Business Strategy & Innovation Group.

In terms of return on investment (ROI), the core revenue
stream will derive from selling mobility services as booking travel tickets
but will also include member subscriptions and renewals, selling other
mobility related applications for mobile phones, and advertisements. Besides
personal mobility, the MIs will also offer mobility solutions to business
clients as a travel portal for their internal use. Eventually, vehicle
manufacturers are expected to partner with MIs or in some cases even emerge
as a MI, creating a brand differentiation factor and promoting their
vehicles. "There is a high probability that existing transport operators and
online mobility service providers, like Travelocity.com and Expedia Inc.,
have a greater chance of emerging as MIs by extending their existing business
model," argues Mubarak.

Although the concept of a dynamic transport solution
integrating different modes under one umbrella is still in the nascent stage
and the stakeholders are operating independently, the future will see an
integrated approach. The use of mobile phone app and telecommunications will
take this concept to the masses due to the high mobile phone penetration. In
the long run, it will follow the business model of mobility applications
being developed for mobile phone and marketed by independent developers.

To learn more about Frost & Sullivan's extensive research in this area,
or to obtain additional details about this article and study, please contact
Monika Kwiecinska, Corporate Communications, at monika.kwiecinska@frost.com
with your full contact details.

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    Contact:
    Monika Kwiecinska
    Corporate Communications - Europe
    P: +48-22-390-4127
    F: +48-22-390-4160
    E: monika.kwiecinska@frost.com

www.frost.com

Monika Kwiecinska, Corporate Communications - Europe, +48-22-390-4127, F: +48-22-390-4160, monika.kwiecinska at frost.com, for Frost & Sullivan