Hip Digital Media & Nectar Launch the Nectar Music Store Newsletter

LONDON - Exclusive Song and Contest from Alesha Dixon Offered to Nectar Music
Store Members

Hip Digital Media announces the launch of the Nectar Music Store
newsletter. Beginning March 30th, 2009, Nectar collectors will receive
regular updates on all of the latest news from the Nectar Music Store, as
well as fantastic freebies, exclusive inside music industry news and other
‘money-can’t-buy’ prize draws.

Nectar members will be able to receive the exclusive previously
unreleased song from pop sensation Alesha Dixon, ‘Colours of the Rainbow’.
The song is offered to Nectar cardholders for free from March 16th thru April
6th at www.nectarmusicstore.com.

“We’re extremely pleased with the launch of the newsletter as a regular
on-going communication vehicle with Nectar collectors in concert with the
exclusive Alesha Dixon opportunity,” said Mark Holden, President, Hip Digital
Media, Inc. “This is another shining example of our collective on-going
commitment to developing music centric and experiential programs that are
engaging and artist focused.”

Members who sign up for the Nectar Music Store newsletter will be
automatically entered into an exclusive prize draw, to win one of two prizes.
Either a VIP trip for two to see Alesha in concert at the 02 in London -
opening for Enrique Iglesias, including an exclusive ‘meet and greet’ with
her after the show, or a ‘money-can’t-buy’ private dance lesson from the
Strictly Come Dancing winner herself!

Nectar Music Store allows cardholders to spend their points instantly for
digital music. Music can be downloaded in a high quality MP3 format at
www.nectarmusicstore.com and will be compatible with any music player or MP3
enabled mobile phone.

With nearly 2 million tracks to choose from, collectors can easily
download their favourite album or song from the Nectar Music Store. Nectar
Collectors simply need to choose the package that they want (20, 30, 40 or 50
track package), sign-in, and start downloading their music.

Alesha Dixon’s debut album, “The Alesha Show” is available now on the
Nectar Music Store.

For more information please visit: nectar.com

About Hip Digital Media

Hip Digital Media is the leading consumer experience network. Hip Digital
offers innovative customer experiences and digital campaigns for Fortune 500
brands. Hip Digital Media brings together communities, music, brands and
consumers through custom built technology, including (PACE)(TM), its Content
Management System, which allows for turnkey creation of powerful online
consumer experiences. For more information please visit:
www.hipdigitalmedia.com

Source: Hip Digital Media

Sarah Miller of Axis Marketing & PR, +1-310-276-2220, or smiller at axismarketingpr.com, for Hip Digital Media