Horst M. Rechelbacher To Deliver HBA Global Expo Keynote Address

NEW YORK -

- Organic and Naturals Pioneer to Provide Insight on this US$8 Billion Industry

One of the few bright spots of this year in the beauty industry is the naturals and organic market and HBA Global Expo (www.hbaexpo.com) has obtained one of its most well-known innovators and activists to deliver a Keynote Presentations on Tuesday, September 15, 2009 at 9:00 a.m. in the Special Events Hall of the Javits Center in New York. Horst M. Rechelbacher, founder of Intelligent Nutrients and Aveda, will share his unique insight and his consumer passion for all things natural and organic. Immediately following his Keynote will be a special presentation of the “Positively Beautiful” award by Lisa Price of Carol’s Daughter.

HBA Global Expo is the leading product development event for the personal care, fragrance, well-being and cosmetic industries and will take place September 15-17 at the Jacob K. Javits Convention Center in New York, NY.

As an active environmentalist, innovative business leader, author, artist, and organic farmer, Mr. Rechelbacher practices what he preaches. Of Austrian descent, he began a three-year apprenticeship in the beauty and salon industry at age fourteen. In 1965, Mr. Rechelbacher started his own salons and product line called Horst and later in 1978, he founded Aveda Corporation, a global plant-based cosmetic company. Nearly two decades later, he sold Aveda to Estee Lauder and remained a consultant until March 2003. Afterwards, Mr. Rechelbacher focused on his new product paradigm, Intelligent Nutrients, a health and beauty product company, utilizing 100% food-based and organic certified ingredients.

Since the mid 1960’s, Mr. Rechelbacher has dedicated himself to analyzing the chemical constitution of plants, and pioneered flower and plant-based flavor-aroma-therapy, functional foods, and nutraceuticals to enhance personal health and wellbeing In his continuing study of plant-based medicine, he collaborates with noted physicians, chemists and pharmacologists, as well as with experts and traditional healers throughout the world.

“We are delighted to have Horst Rechelbacher deliver the opening Keynote Address at HBA. A man with strong convictions and beliefs, and undisputed success in developing thriving beauty companies and truly living an organic lifestyle, Horst’s keynote will be inspiring and much talked about at HBA,” said Jill Birkett, Event Director, HBA Global Expo.

In addition to the Keynote Presentations, HBA will feature an extensive educational program addressing a wide range of marketing, product development, business strategy and trend forecasting topics. Programming and event highlights include the Green Business, X-Ceuticals, Trends, Private Label and CoPack Conference Tracks as well as the comprehensive HBA Marketing and Technical program. There will also be three workshops on Medical Sourcing; Anti-Aging & Stem Cells; and BioActives Influence on Skin Function & Appearance.

Complementing the educational agenda is an exhibit floor showcasing a full spectrum of products and services, including: private label, contract manufacturing, prestige and mass market packaging components, delivery systems, design houses, raw material and ingredient suppliers - including natural and organic, analytical and testing devices, biotechnology processes, nutraceuticals, cosmeceuticals and nutricosmetics.

The HBA New Products Innovation and Innovating Trends Showcase by Mintel will highlight this year’s hottest announcements and products and the Beauty Innovations Theater will offer a full program of concise, ready-to-implement solutions.

The Keynote Address by Horst Rechelbacher and the “Positively Beautiful” award presentation are free to all registered attendees. To register in advance and receive discounts for the HBA Global Expo & Conference go to www.hbaexpo.com or call +1-212-600-3085.

About HBA Global Expo

HBA Global Expo, produced by UBM International Media, is the most important product development event and educational forum in the industry for the beauty, health and wellness industries. Showcasing everything from formula to finish, HBA attracts beauty and personal care professionals from all over the world. Both the exhibition and educational program focuses on key areas of business including packaging innovations, marketing, technical advancements, trends, private label, sustainability, and the X-Ceutical market. The 17th Annual HBA Global Expo & Conference will take place September 15-17, at the Jacob K. Javits Convention Center in New York. For more information on the HBA events go to www.hbaexpo.com. For year-round access to industry suppliers go to www.hba365.com and for honest beauty tips visit the HBA blog at www.hbaexpo.com/blog.

Source: HBA Global Expo

Annie Scully of HBA Global Expo, +1-845-368-0608, ascully at hbaexpo.com