House of Fraser Launches New Winter 2010 Shoes Collection Online

House of Fraser has Launched its New Winter Footwear Collection From Top Designer Kurt Geiger Online

LONDON, October 18, 2010 - House of Fraser, the premium department store has launched its winter
2010 footwear collection by Kurt Geiger group online. The Kurt Geiger Group
offers affordable luxury shoes on the House of Fraser website. Customers can
shop online to purchase this season's on-trend shoes from Kurt Geiger, KG by
Kurt Geiger and Carvela. They offer the latest fashion and a variety of shoe
collections inspired by the latest catwalk trends.

Kurt Geiger's winter footwear collection focuses on three main trends.

'And God Created Woman!' celebrates all that is startlingly stunning in
the female form, this trend is inspired by a French-feeling femininity.
Sultry and classically sexy, this look channels the power of the fairer sex
with footwear that champions the spindle heeled stilettos and the powerful
punch of platform shoes
(www.houseoffraser.co.uk/Shoes/319,default,sc.html). Pretty bows with
a girlish touch appear across all brands from sky
high patent KG by Kurt Geiger, to classically chic points by Kurt Geiger
(www.houseoffraser.co.uk/on/demandware.store/Sites-hof-Site/default/Search-ShowBrand?brand=Kurt%20Geiger&fromBrand=Kurt%20Geiger)
. The timeless tones of luxurious lingerie are key for winter and what
better way to tap into the trend than with a blush and black lace platform
court for grown up glamour from Carvela.

The 'Rich Adventurers' trend plays homage to the lifestyles of the rich
and famous and Kurt Geiger shoes
(www.houseoffraser.co.uk/Shoes/319,default,sc.html?prefn1=brand&prefv1=Kurt%20Geiger&sz=20&fix&spcl)
takes all manner of outdoor winter pursuits and infuses them with high fashion
flair. The trend for military and biker boots is set to stay another season
but the penchant for androgyny gains strength with all the trappings of
jet-set aviation and alpine activity. Faux fur, shearling and knitwear is
omnipresent in ready-to-wear but the buck doesn't stop here, with Kurt
Geiger footwear coming laden with trimmings and textures, a look that is sure
to have customers striding the streets in style when the snow falls.
Customers can find a range of shoes by Kurt Geiger online at House of Fraser
(www.houseoffraser.co.uk/).

Winter is the season for tactile fabrics and Kurt Geiger doesn't
disappoint with luxury leathers and sumptuous suede across knee-highs and
shoe boots.

For customers who love sophistication, the 'Chic and Grown Up' trend is
the perfect choice for them. Echoing in the footsteps of the key
ready-to-wear trend for the season, Kurt Geiger takes a turn towards creating
simplistic silhouettes with delicate detailing. 'Chic', 'sophisticated' and
'classical' are all buzz words for styles that go the extra mile, offering
prolonged wearability and enduring appeal.

The influence of this 'less is more' mantra appears across the spectrum
of timeless tonal combinations of camel, chocolate, navy and grey, alongside
the ubiquitous brilliant black. This look is all about refined dressing,
designed to be worn with strong tailoring and everlasting garments. Team
block heels from Kurt Geiger with the ultimate camel coat or simple stilettos
with cigarette pants. KG by Kurt Geiger complements grown-up chic with pretty
mid-heeled bow courts and Carvela channels the look with camel patent pumps
and mary-janes.

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About House of Fraser

House of Fraser is a department store group with 61 enviable locations
across the UK and Ireland and a fully transactional website. As one of the
best known names on the high street, House of Fraser has presented customers
with an unrivalled nationwide department store for more than 160 years. The
company was acquired by the Highland consortium in November 2006 marking the
beginning an exciting new chapter in its history. The group has annual sales
in excess of GBP1.25bn and employs 6,500 House of Fraser staff and 10,000
concession staff through 5 million sq ft of selling space.
HouseofFraser.co.uk launched in 2007 and currently boasts over 650 brands and
125,000 individual products.

    Press Contact:

    Amy Rountree
    Social Media & Online PR manager
    House of Fraser
    27 Baker Street
    London
    W1U 8AH
    +44-(0)20-7003-4096
    www.houseoffraser.co.uk

Press Contact: Amy Rountree, Social Media & Online PR manager, House of Fraser, 27 Baker Street, London, W1U 8AH, +44-(0)20-7003-4096, www.houseoffraser.co.uk