House of Fraser Launches Casa Couture Homeware

LONDON, October 12, 2010 - House of Fraser presents Casa Couture, a new homeware collection
launching exclusively this autumn.

Casa Couture offers a capsule collection of high quality homeware with an
emphasis on simple, clean detailing. Created for a sophisticated,
design-conscious customer, the range offers a refined, calming collection of
homeware that is exceptionally stylish.

In a muted colour palette of soft mineral hues, an understated elegance
runs through the heart of the Casa Couture (
www.houseoffraser.co.uk/on/demandware.store/Sites-hof-Site/default/MTemplCont-Show?cid=Casa_Couture)
collection. Providing a stylish living room look, a neutral-coloured corner
sofa unit is the ideal base on which to relax. Darker accent cushions
complement the soft taupe colour, with large textured silk cushions and
smaller metallic detail cushions bringing harmony and balance to the muted
palette.

Reflecting the Casa Couture signature style, a smart charcoal armchair on
a pedestal base is perfectly stylish with a matching round upholstered coffee
table. For a chic finishing touch, customers can accessorise the home with
elegant clear glass candlesticks and tealight holders, adding colour with
dark green ribbed vases and amethyst-coloured multifaceted vases. For a
scented delight, appeal to the senses with the Casa Couture signature
fragranced candles. Shoppers can choose from 'Reflect', 'Retreat', 'Sense'
and 'Balance' high fragrance candles, all with a burn time of 60 hours.

Customers can also purchase fine bone china dinnerware, elegant glassware
and Casa Couture cutlery
(www.houseoffraser.co.uk/Cutlery/5033,default,sc.html?prefn1=brand&prefv1=Casa%20Couture&sz=20)
as part of the collection. For cooking and serving, a choice of pure white
fine bone porcelain oven-to-tableware is a beautiful and versatile addition
to the kitchen cupboard. When serving something extra special, Casa Couture
cutlery offers beaten metal serveware which provides an extra polished look
that is guaranteed to impress your guests. Coordinate with stylish horn
serving bowls and matching salad servers for a collection that is perfect
for dinner party food and drink.

In the bedroom, the delicate nature of Casa Couture bed linen
(www.houseoffraser.co.uk/Bed+Linen/5004,default,sc.html?prefn1=brand&prefv1=Casa%20Couture&sz=20)
designs add a sense of simplicity to the home, which is peaceful and
relaxing. Clean, crisp bed linen with a 400 thread count is minimal in
design yet luxuriously inviting. Casa Couture bed linen includes a pretty
pin-tuck pleat design with amethyst stitch detail and a crisp white design
with a ladder stitch border detail. The designs coordinate with 600 thread
count plain dye linens in stone, plum and steel grey colour options. In
layering, colour is understated and predominantly neutral with texture
integral to the range; choose from cashmere, camel hair and textured silk
bedspreads for the ultimate statement in modern interior luxury.

The Casa Couture collection also includes bathroom essentials. Keep
things simple in the bathroom with a stripped-back colour palette and create
a modern day sanctuary with no distractions from the outside world. Hammered
metal accessories in a cool matte finish are perfectly polished, while soft
and sumptuous Casa Couture 800gsm towels add genuine luxury to the bathroom
environment. Light candles for ambience and accessorise with natural sponges
for the essential finishing touch.

Customers can choose from a range of Casa Couture homeware
(www.houseoffraser.co.uk/Furniture/12,default,sc.html?prefn1=brand&prefv1=Casa%20Couture&sz=20)
products that are exclusive to House of Fraser and currently available to
buy online.

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the hyperlink into your Internet browser's URL address field. Remove the
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About House of Fraser

House of Fraser is a department store group with 61 enviable
locations across the UK and Ireland and a fully transactional website. As one
of the best known names on the high street, House of Fraser has presented
customers with an unrivalled nationwide department store for more than 160
years. The company was acquired by the Highland consortium in November 2006
marking the beginning an exciting new chapter in its history. The group has
annual sales in excess of GBP1.25bn and employs 6,500 House of Fraser staff
and 10,000 concession staff through 5 million sq ft of selling space.
HouseofFraser.co.uk launched in 2007 and currently boasts over 650 brands and
125,000 individual products.

    House of Fraser media contact:

    Rea Shahroudi
    Online Acquisitions Manager
    House of Fraser
    27 Baker Street
    London
    W1U 8AH
    +44(0)20-7003-4102
    www.houseoffraser.co.uk

Rea Shahroudi, Online Acquisitions Manager, House of Fraser, 27 Baker Street, London, W1U 8AH, +44(0)20-7003-4102