House of Fraser Expands its Online International Delivery Availability

LONDON, August 23, 2010 - House of Fraser already offers its customers a variety of delivery
options; however in response to increasing demand in the international market
houseoffraser.co.uk now offers a new competitively priced overseas delivery
option for its online shoppers. Orders can be delivered to more than 20
countries across Europe, the USA, South Africa, Australia and New Zealand.

Women's, men's and children's fashion is available for international
delivery along with a selection of soft furnishing home, bed and bath
products. Brands such as Linea, Episode and Howick, exclusively available at
House of Fraser, (www.houseoffraser.co.uk/) can be delivered to
European destinations within 3-5 working days at a cost of GBP6. Delivery to
the USA also costs GBP6 and recipients will receive their order within 3-7
working days. Customers in South Africa, Australia and New Zealand will also
receive delivery within 3-7 working days for GBP10.

The launch of international delivery (
www.houseoffraser.co.uk/on/demandware.store/Sites-hof-Site/default/MTemplCont-Show?cid=INTERNATIONAL_DELIVERY)
is part of House of Fraser's wider
international and multi-channel initiatives.

Robin Terrell, Executive Director, Multi-Channel and International at
House of Fraser said:

"As part of our wider multi-channel strategy, an international delivery
option enables House of Fraser to delight customers at home and abroad. This
service will contribute to the continued success of houseoffraser.co.uk by
allowing our UK customers to organise direct deliveries to friends and family
living abroad, as well as engaging with new overseas customers."

Profitable since 2009, houseoffraser.co.uk is expected to become the
group's biggest store by the end of the year, with online sales up more than
150% year on year.

About House of Fraser:

House of Fraser is a department store group with 61 enviable locations
across the UK and Ireland and a fully transactional website. As one of the
best known names on the high street, House of Fraser has presented customers
with an unrivalled nationwide department store for more than 160 years. The
company was acquired by the Highland consortium in November 2006 marking the
beginning an exciting new chapter in its history. The group has annual sales
in excess of GBP1.25bn and employs 6,500 House of Fraser staff and 10,000
concession staff through 5 million sq ft of selling space.
HouseofFraser.co.uk launched in 2007 and currently boasts over 650 brands and
125,000 individual products including makeup (
www.houseoffraser.co.uk/Makeup+Make+Up/100,default,sc.html) and
skincare. (www.houseoffraser.co.uk/beauty+face+skincare+skin+care/102,default,sc.html)

(Due to the length of these URLs, it may be necessary to copy and paste
the hyperlinks into your Internet browser's URL address field. Remove the
space if one exists.)

    House of Fraser media contact:

    Rea Shahroudi
    Online Acquisitions Manager
    House of Fraser
    27 Baker Street
    London
    W1U 8AH
    +44(0)20-7003-4102
    www.houseoffraser.co.uk

House of Fraser media contact: Rea Shahroudi, Online Acquisitions Manager, House of Fraser, 27 Baker Street, London, W1U 8AH, +44(0)20-7003-4102