HP Announces New Appointment for Carl Boustany

Monday, March 28, 2011

BARCELONA, Spain, March 29, 2011 - HP announced that Carl Boustany has been appointed HP IHPS segment
specialist for Middle East, Mediterranean (Turkey and Greece) and Africa

Based in Dubai, Boustany will provide support for the IHPS team within
the MEMA region, promoting the HP T200 and the T300 Inkjet Web Presses.
Following the success of these products in Europe, Boustany's role will be to
further increase sales for IHPS and boost the conversion of analogue to
digital in this region.

"The digital printing industry is growing rapidly and there is great
potential for the adoption of Inkjet Web Press (
) technology in MEMA. I wanted to be a part of a company that
is at the forefront of driving this growth," said Boustany. "I felt that this
role would be a great opportunity and I'm really looking forward to providing
this region with the technology it needs. Over the coming months, I will be
looking for new business partners to support the developments planned and the
growth of this market."

Boustany has spent 15 years in product and sales management within the
printing industry and by taking his new role at HP, he was looking to further
develop his experience and learn more about digital technology.

"I believe there are exciting times ahead as this is a new side of the
industry for me, and it's still relatively fresh for the region of MEMA,"
continued Boustany. "Installing an HP T200 or T300 press brings fantastic
business opportunities to companies producing books, transactional print,
direct mail or newspapers or considering moving into these areas of business,
and I am eager to start communicating these benefits to the marketplace."

Since its first commercial installation in December 2008, the HP T300
Color Inkjet Web Press has accelerated the advance of digital printing
) from niche to mainstream applications by offering
cost-effective, high-volume digital colour production. The press prints a
762mm (30-inch) wide roll with 1,200 x 600 addressable dots per inch
four-colour-process printing at a speed up to 122m/min (400ft/min).

The HP T200 press is a more compact machine, designed to fit existing
production environments. It also easily supports the addition of full
variable colour capabilities in two-up production mail and short-run or
on-demand publications.

About HP:

HP creates new possibilities for technology to have a meaningful impact
on people, businesses, governments and society. The world's largest
technology company, HP brings together a portfolio that spans printing
systems (
) including commercial printers and large format
printers (
), personal computing, software, services and IT
infrastructure to solve customer problems.

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    PR contact:

    Jonathan Graham
    HP Sant Cugat
    HP Española S. L
    Cami de Can Graells, 1-21
    08174, Sant Cugat del Valles

PR contact: Jonathan Graham, HP Sant Cugat, HP Española S. L, Cami de Can Graells, 1-21, 08174, Sant Cugat del Valles, Barcelona, Spain, +49-162-263-3046 .

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