IBC Offers Special Screenings of Major 3D Movies

Avatar (Special Edition) and Toy Story 3 demonstrate the best in contemporary technology and creativity

LONDON, August 19, 2010 - As part of its commitment to illustrating its cutting edge agenda, IBC is
offering special screenings of two major movies in stereoscopic 3D. The
viewings, which are open to all IBC visitors, demonstrate both the state of
the art in digital movie creativity and the latest projection and sound
reproduction capabilities.

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At the 2009 IBC Awards Ceremony there was a special screening of an
extended 16 minute excerpt from Avatar, prior to its release. This year sees
the screening of Avatar (Special Edition), featuring a new cut of the movie
which contains an additional eight minutes of content over the original
release. Avatar (Special Edition) is to be shown on Monday 13 September at
18:30, courtesy of 20th Century Fox International and by kind permission of
Lightstorm Entertainment.

When the original Toy Story was released in 1995 it was the first digital
animation movie for a mass audience, and proved hugely popular. This year the
third episode in the series has proved equally popular, not least for its
sympathetic use of stereoscopic 3D. On Saturday 11 September, at 18:30 IBC
will be screening Toy Story 3, courtesy of Buena Vista International and
produced by The Walt Disney Company's Pixar Animation Studios.

"IBC has always prided itself on putting the technology and business
debates into context by showing the best content in the finest possible
environment," explained Phil White, IBC Director of Technology and Events.
"We invest in creating the IBC Big Screen as a venue for our conference
sessions on digital cinema and 3D, and thanks to our supporters in the movie
industry, we can also use it for screenings which illustrate what happens
when creative film-makers and the latest technology come together."

Both movies will the shown in the IBC Big Screen, with Toy Story 3,
showing at 18:30 on Saturday 11 September and Avatar (Special Edition)
showing at 18:30 on Monday 13 September.

www.ibc.org

    Note to Editors:
    IBC2010
    Conference 9-14 September
    Exhibition 10 -14 September
    RAI, Amsterdam

Kelly Hyde, audience marketing assistant manager, khyde at ibc.org, +44(0)207-832-4104