Ideas Wanted! BMW Group Fosters Intercultural Commitment Worldwide

Cross-reference: Picture is available at https://www.presseportal.de/pm/28255/?keygroup=bild -

MUNICH, April 6, 2010 - The BMW Group is presenting its Award for Intercultural Commitment for
the first time in 2010. Applicants from all over the world are invited to
submit their ideas on the peaceful coexistence of different cultures by 31
May 2010. The initiators behind the three best project proposals will be
honored with the award and prize money at a ceremony hosted in Munich on 18
November 2010. Over the course of one year, the company will provide each
award winner with a customized package of services concerning organizational,
strategic, practical and technological matters. The award competition is one
of the BMW Group's contribution to bridging the gap between different
cultures and environments.

Dealing with multinational cultural contexts has become a staple of
modern society: Increasing migration as well as new dimensions of mobility
and virtual communication have made intercultural dialog a regular way of
life for many people. And while this diversity of languages, religions,
cultures and milieus brings about great opportunities for both individuals
and national societies, it is also one of the greatest challenges of our
time.

It goes without saying that the BMW Group, a global player with an
international workforce of over 100,000 employees, expertly deals with a
great number of different cultures.

"To make intercultural understanding work," emphasizes Harald Kruger,
member of the Board of Management of BMW AG and Chairman of the award
competition "it is necessary to establish a multifaceted culture that is open
to people from different cultural backgrounds and environments. The BMW Group
Award for Intercultural Commitment is intended to make a contribution by
motivating people to enter into an open dialog and join hands."

For further information on the award competition and application
requirements please see www.bmwgroup.com/award.

    If you have any questions please contact:

    Konstanze Carreras,
    BMW Group
    Corporate Messages and Sustainability, Social Responsibility
    Award for Intercultural Commitment
    80788 Munich, Germany
    Phone: +49-89-382-52894, Fax: +49-89-382-10881
    Internet: www.press.bmwgroup.com
    E-mail: presse@bmw.de

If you have any questions please contact: Konstanze Carreras, BMW Group, Corporate Messages and Sustainability, Social Responsibility, Award for Intercultural Commitment, 80788 Munich, Germany, Phone: +49-89-382-52894, Fax: +49-89-382-10881, E-mail: presse at bmw.de