Imperial Tobacco - 2010 Preliminary Results Interviews With Alison Cooper, Chief Executive and Robert Dyrbus, Finance Director

LONDON, November 2, 2010 - Imperial Tobacco today releases 2010 full year results announcing an 11%
increase in earnings growth combined with a 15% rise in dividend. In a video
interview commenting on her first set of preliminary numbers since taking the
helm Alison Cooper, Chief Executive, underlines her commitment to deliver a
sales-focused strategy while maintaining a strong cost discipline. Despite
some softness in volumes, revenues grew demonstrating Imperial's ability to
lever top-line growth:

"The enhanced sales agenda is driving our performance… and I'm
confident that we have the assets, the opportunities and the capabilities to
deliver against that strategy."

On the financials Robert Dyrbus, Finance Director, highlights revenue
growth in the face of a challenging economic environment. He also reveals
that net debt was reduced by GBP1.5bn and the company's interest charge was
reduced by GBP100m year-on-year.

If you are registered, you can watch the interview for free at
www.cantos.com/company/Imperial%20Tobacco or register at
www.cantos.com

Cantos.com, the online financial broadcaster, features in-depth
interviews, documentaries and webcasts with senior company executives. If you
would like to contact us, please email amanda.alexander@cantos.com or phone
+44-207-936-1352.

If you would like to contact us, please email amanda.alexander at cantos.com or phone
+44-207-936-1352.