Imperial Tobacco - 2010 Preliminary Results Interviews With Alison Cooper, Chief Executive and Robert Dyrbus, Finance Director

By Imperial Tobacco Group Plc, PRNE
Monday, November 1, 2010

LONDON, November 2, 2010 - Imperial Tobacco today releases 2010 full year results announcing an 11%
increase in earnings growth combined with a 15% rise in dividend. In a video
interview commenting on her first set of preliminary numbers since taking the
helm Alison Cooper, Chief Executive, underlines her commitment to deliver a
sales-focused strategy while maintaining a strong cost discipline. Despite
some softness in volumes, revenues grew demonstrating Imperial's ability to
lever top-line growth:

"The enhanced sales agenda is driving our performance… and I'm
confident that we have the assets, the opportunities and the capabilities to
deliver against that strategy."

On the financials Robert Dyrbus, Finance Director, highlights revenue
growth in the face of a challenging economic environment. He also reveals
that net debt was reduced by GBP1.5bn and the company's interest charge was
reduced by GBP100m year-on-year.

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