IndiaMART.com Creates Ripples in SME Space

NEW DELHI, August 4, 2010 -

    - Joins Hands With ET Now to Launch 'IndiaMART Leaders of Tomorrow
      Awards'
    - 4 Month Long TV Series Featuring SMEs Doing India Proud
    - Awards Ceremony to Recognize Most Promising Entrepreneurs From Various
      Industries
    - Large-scale Nationwide Campaign to Ensure Greater Participation

To reinforce its commitment of developing a strong ecosystem
for Small and Medium Enterprises (SMEs) in the country, IndiaMART.com,
India's largest online B2B marketplace, has joined hands with ET NOW, India's
leading financial news channel, to present 'IndiaMART Leaders of Tomorrow
Awards'. The exclusive awards are aimed at recognizing the significance of
Small and Medium Enterprise (SMEs) in sustaining economic growth, increasing
trade, generating employment and creating new entrepreneurs in India. To
establish this, a series of inspiring success stories of emerging
entrepreneurs will be broadcast by ET NOW every week for four months starting
10th August, 2010. The TV series will culminate into a grand Awards Ceremony
in December in New Delhi.

Commenting on this path-breaking move, Mr. Dinesh Agarwal, Founder and
CEO, IndiaMART.com, said "We, at IndiaMART.com, are extremely proud to
partner with ET NOW for these awards which will establish SMEs as the
trailblazers of innovation in the Indian economy. This initiative is a
crucial part of our nationwide drive to connect with each and every SME and
bring them to the forefront by celebrating their success stories. In fact,
the TV series and the Awards Ceremony will acknowledge the same. At
IndiaMART.com, we have been ardently working towards shaping the dynamics of
the SME cluster in India and I am sure this is a step in the right
direction."

A large-scale nationwide campaign backed by a huge promotional plan has
been launched to garner nominations from across the country.

The TV series on ET NOW will showcase stimulating success stories of the
selected entrepreneurs who will be assessed and shortlisted by a
distinguished jury of experts and decision-makers from the industry. The
success story of each entrepreneur will encapsulate their unique journey,
struggle and achievements that have helped them outshine others. To ensure
transparency in the process, Neilsen India has been brought on board for
independent process validation.

IndiaMART Leaders of Tomorrow Awards will honor deserving entrepreneurs
from various industries such as manufacturing verticals like Auto/ Auto
Components, Engineering Products, Apparel & Accessories to services verticals
like Travel, Tourism & Hospitality, IT/ITES or Telecom among others. In
addition, the awards will also acclaim other mights in the industry - a young
entrepreneur crafting a niche for his/her business, a distinguished woman
entrepreneur breaking the glass ceiling in the industry and green company
playing a key role in tackling climate change, et al. The grand felicitation
ceremony to be organised in December will witness industry stalwarts awarding
the winners in these categories.

The awards are poised to provide them with large spread exposure,
recognition and credibility they deserve.

About IndiaMART.com

IndiaMART.com is India's largest online B2B marketplace
connecting global buyers with suppliers through business directories, online
product catalogs, buy-sell offers, industry specific marketplaces, printed
media and trade shows participation.

Founded in 1996, the company has a pan-India presence in over 100 cities.
With over 2000 employees located across 47 offices in the country,
IndiaMART.com offers an extensive range of value-added products and services
to its 10,00,000 registered members and nearly 5 million global buyers across
various industries and verticals.

IndiaMART.com has won numerous awards over the years and has been widely
covered by media such as CNBC, BBC, BusinessMoney, CNN, Businessworld,
Economic Times, Financial Express, etc for its pioneering role in promoting
SME business in the country. Its existing investors include Intel Capital and
Bennett, Coleman & Co. Ltd (Times Group), India's largest print media group.

For more information, please visit:

www.indiamart.com/press-section/

&

www.leaders.economictimes.com

About ET NOW

ET Now, leverages the power of 'Brand ET' which has a five
decade old heritage. ET Now brings complete perspective to news with the most
influential business minds, the biggest global voices bringing the global
perspective. ET Now is taking giant strides towards leadership , and with
specific focus on news and analysis the channel is poised to become
synonymous with Corporates and real time investors.

About Nielsen

The Nielsen Company is a global information and media company
with leading market positions in marketing and consumer information,
television and other media measurement, online intelligence, mobile
measurement, trade shows and business publications. The privately held
company is active in more than 100 countries, with headquarters in New York,
USA.

    Media Contacts

    Pawandeep Kaur
    Manager - PR
    IndiaMART.com
    M: +91-9990098828
    T: +91-120-3911000
    F: +91-120-2424943
    E: pr@indiamart.com

Media Contacts: Pawandeep Kaur, Manager - PR, IndiaMART.com, M: +91-9990098828, T: +91-120-3911000, F: +91-120-2424943, E: pr at indiamart.com