IndiaMART.com & Jade Magnet Join Hands to Offer Design Solutions to Indian MSMEs

NEW DELHI, December 9, 2011 -

• Partnership to enhance strategic marketing & execution along with quality design solutions for MSMEs
• Solutions of global standards to be made available at nominal prices
• Jade Magnet’s solutions can be accessed by IndiaMART clients at My IndiaMART section

In their joint endeavor to provide boost to Indian Micro, Small and Medium Enterprises (MSMEs), IndiaMART.com, India’s largest online B2B marketplace, and Jade Magnet Online Private Limited, a technology platform that runs on crowd sourcing, join hands for a strategic partnership that aims to enhance the marketing strategies of MSMEs and cater to their needs of design solutions cost-effectively. On its exclusive My.IndiaMART.com channel, IndiaMART.com will enable its clients with Jade Magnet’s professional help for logo designs, website designs, powerpoint designs, print ad or brochure designs via its network of creative freelancers.

This alliance strengthens the present array of significant Business Offers brought by IndiaMART.com through alliances with other key players such as Religare Finvest Limited, UCV Host, Optima Insurance Solutions, among others.

On the significance of this business partnership, Mr. Dinesh Agarwal, Founder & CEO, IndiaMART.com, said, “We, at IndiaMART.com, believe that marketing is extremely important for MSMEs and can make them achieve the next level of growth. However, reasons such as lack of finance and professional help make it difficult for them to have effective marketing strategies. With this in mind, we are proud to associate with Jade Magnet and are optimistic that MSMEs will be able to get best of marketing services at extremely reasonable costs.”

Commenting on the same, Mr. Manik Kinra, Co-founder & CMO, Jade Magnet, said, “Jade Magnet is a technology platform for serving SMEs and MSMEs for their design requirements. As IndiaMART.com is a pioneer in reaching out and providing solutions to SMEs in India, it is an obvious choice for partnership to expand, scale and reach out to larger audience. As a part of the partnership, IndiaMART.com will facilitate Jade Magnet to reach out and offer design solutions to millions of MSMEs in India“.

As a small or mid-sized business which has delivered a high quality product or service, marketing can add a lot of value for further growth. MSMEs need to employ some unique marketing methods to ensure that they grow constantly. But on most occasions, it is difficult to find a creative vendor (agency or freelancer) who can deliver great work at reasonable prices. At the same time, it is rarely possible for small businesses to engage with large advertising or marketing agencies because of budget constraints. As a platform, Jade Magnet attracts some of the best designers and technologists from India and abroad, and with their help MSMEs are provided with efficient services at much lower prices than standard agency rates. The platform also has a strong delivery assurance processes that ensures timely delivery of work at high quality standards.

By bringing such solutions closer to MSMEs, IndiaMART.com has been inching towards its objective of strengthening the entire MSME ecosystem.

About Jade Magnet:

Jade Magnet is India’s largest platform for delivering creative and marketing support services. With over 4,000 freelancers and small agencies in its network, Jade Magnet has delivered more than 1,200 design and technology projects in the last 2 years. Jade Magnet has been recognized as one of India’s emerging Top 50 companies by NASSCOM for 2011. It was also selected one of India’s Hottest Startups in 2010 by Business Today magazine and has also been awarded by TiE (The Indus Entrepreneurs, one of the world’s largest networks of entrepreneurs) as one of the Top 4 companies in its ecosystem in India.

About IndiaMART.com

IndiaMART.com is India’s largest online B2B marketplace for Small & Medium Size Businesses, connecting global buyers with suppliers. The company offers a platform & tools to over 1 million suppliers to generate business leads from over 5 million buyers, who use the platform to find reliable & competitive suppliers. The company has over 4500 employees located across 90+ offices in the country. Its existing investors include Intel Capital and Bennett, Coleman & Co. Ltd.

Products & Services

IndiaMART.com offers products that enable small & medium size businesses generate business leads (online catalogs/store-fronts), establish their credibility (third party verified trust profile) and use business information (finance, news, trade shows, tenders) for their business promotion.

For more information, please visit: www.indiamart.com/corporate/press-section.html

Media Contacts
Pawandeep Kaur
Manager - Corporate Communications
T: +91-120-3997600
F: +91-120-3997666
E: corpcomm@indiamart.com

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