The London Eyeful!

By Asda George, PRNE
Thursday, December 8, 2011

LONDON, December 9, 2011 -

Christmas came early for London yesterday as four models cat-walked alongside its famous landmarks showcasing a selection of the new range of glamorous and sophisticated Christmas lingerie available in store and online now at George at Asda.

Perfectly timed to coincide with the final few shopping weeks before Christmas day, the models gave passers by a view of what’s available in store providing not only Christmas present inspiration for the masses but some light relief and Christmas cheer to brighten up their working days.

Fiona Lambert, Brand Director for George commented “We thought London was the perfect backdrop to showcase the Christmas range and to provide a helping hand to all those busy people who are either stuck for Christmas present and stocking filler ideas this year or simply too busy to shop around for presents for their loved ones.

Our lingerie range includes everyday essentials for women as well as more glamorous gift sets to make ladies across the nation feel special this festive season.

We hope the city enjoyed the view!”

George Lingerie is available nationwide in Asda stores and Asda Living stores as well as on with prices starting from as little as £2.50.

Sizes range from 34A to 40F.

For more information please contact freud communications: Deborah Croshaw +44(0)203-003-6312 / or Lizzie Earle +44(0)20-3003-6555 /


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