Gary Lineker and INGENIE Encourage Young Drivers to Stay Safe on the Road This Christmas

By Ingenie, PRNE
Wednesday, December 14, 2011

LONDON, December 15, 2011 -

Car insurance brand for young drivers, ingenie, and Gary Lineker have produced a video to urge young drivers to stay safe on the road this Christmas.  Lineker recommends not drinking at all before driving, following research revealing that 87%* of young drivers under the age of 24 killed or seriously injured in crashes in the UK, were over the legal alcohol limit. 

In the video - available online at - Lineker explains how many people underestimate the effects that alcohol has on their driving ability. These include slower reaction times and impaired judgement while out on the road. 

In addition, there’s no easy way of estimating how much of an effect alcohol has had on an individual as this varies from person to person. Contributing factors include age, individual weight, the type of drink consumed and how much food the driver has had.

Dr Lisa Dorn, a leading psychologist and reader in Driver Behaviour at Cranfield University, has been working alongside ingenie to provide insight into the psychological factors that put young drivers at an increased risk of a crash.

She said, “Young drivers are particularly at risk of having a crash under the influence of alcohol with the highest rate of drink-drive accidents per mile.”

ingenie and Gary have also advised that designated drivers should stick to soft drinks all evening before taking on the responsibility of driving others home, and should also be aware of passengers who may have had too much to drink as they could cause a distraction whilst driving.

Using advanced telematics technology fitted with a high frequency motion sensor, ingenie monitors driving behaviour and builds a picture of an individual’s ‘driving DNA’, including hazard perception and attitude to risk. In doing so, it can reward safer drivers with cheaper insurance premiums.

* House of Lords, 16th June 2011: Baroness Hayter of Kentish Town

ingenie is a car insurance brand for 17-25 year olds that treats drivers as individuals, monitoring each driver’s habits rather than considering the age group as a collective risk.

ingenie uses advanced telematics technology, fitted in drivers’ cars, to assess individual driving styles and adjust insurance premiums accordingly.

ingenie seeks not only to offer fairer and affordable premiums to young drivers but also to encourage and incentivise better and safer driving.

See video link: Gary Lineker urges young drivers to be safe on the road this Christmas:

See video link: Gary Lineker discusses his motivation for backing ingenie:

See video link: Sir Frank Williams discusses road safety and the impact his accident had on him and his family:

Social media: Find ingenie on Twitter - @ingenie, Facebook - ingenieinsurance and YouTube - ingenieinsurance.

For more information please contact:

Leanne Tritton
T: +44(0)20-7247-8334

David Cummins
T: +44(0)20-7247-8334

Mindy Bhachu
T: +44(0)20-7247-8334

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