Insider Tips on Building a Beauty Brand

NEW YORK, November 19, 2010 - What: "Creating a Successful Beauty Brand" Webinar

When: Tuesday, November 23, 2010, 3:00 p.m. EST

How: Registration and rate information at www.hbaexpo.com or
bit.ly/register4webinar

WHY: Learn the secrets to success for building a beauty brand in this
one-hour video recap of "Creating a Successful Beauty Brand
(bit.ly/register4webinar)," one of the most highly attended sessions
at HBA Global in September.

Brand owners and champions will hear personal strategies and candid
insight on how brands find their niche in the market and develop themselves
into successes. With discussions of brands ranging from indie to professional
to multinational, this webinar will provide valuable information including:

    - The ups-and-downs of launching a cosmetics brand;
    - How to grow a brand by tapping into the consumer psyche;
    - Case study: The process of rebranding an existing, successful
      brand.

The speaker line-up includes:

Jamie Kern Lima, CEO, IT Cosmetics

Three years ago Ms. Lima sat in the HBA marketing program sessions as an
attendee absorbing everything she could to help her not only launch an
independent beauty brand in this economy, but also survive and thrive! Today,
IT Cosmetics has 40+ SKUs and is available nationwide in the US, Canada and
Australia. Through true innovation, passion and really thick skin, Jamie has
had ups, downs, struggles, victories and a whole lot of sleepless nights
learning the ropes of retail, distribution, PR, Direct Response TV, product
development and operating with the leanest of circumstances.

Donna Sturgess, President, Biology, and former CIO, GlaxoSmithKline

As a senior marketer and innovator who focuses on thought leadership to
drive vibrant and viable solutions to business and product challenges, Ms.
Sturgess has been recognized as one of the Top 15 Women in Business by Ernst
& Young and Pink Magazine and is the recipient of The Quantum Leap Award by
the Advertising Women of New York (AWNY). She operates at a C-level having
held positions as Vice President of Marketing & Strategy and Global Head of
Innovation for GlaxoSmithKline. She has a proven track record in growing and
managing brand portfolios and bringing remarkable innovation to the
marketplace.

Carrie Gross, President, Dr. Dennis Gross Skincare

In the past five years, Ms. Gross has been widely credited with
re-aligning the company's international and domestic distribution,
strengthening brand loyalty and elevating brand awareness within the prestige
cosmetics market of this cosmeceutical line of multi-tasking skincare. She
has a natural talent for trend spotting and predicting consumer purchasing
patterns, originally garnered during her run in the fashion industry as a
merchandise manager at Nordstrom.

The video webinar will be moderated by Donna Barson, Founder, Barson
Marketing and will available for on demand for up to six months. For more
information contact: Rebecca Fraimow, at rfraimow@hbaexpo.com or call
+1-609-759-7605. To register go to www.hbaexpo.com or
bit.ly/register4webinar.

Annie Scully, +1-845-368-0608, ascully at hbaexpo.com