Interflora Back at the RHS Chelsea Flower Show

This Year Sees Interflora's Return to the RHS Chelsea Flower Show, the Most Famous Flower Show in the World

LONDON, May 21, 2010 - Not only will Interflora be demonstrating their creative skills and
passion for floristry during the week-long show, the UK's most liked flower
delivery company* has chosen to launch its new Scented Rose collection at the
prestigious RHS event. The four new bouquets of brightly coloured,
sweet-smelling roses (www.interflora.co.uk/category/roses/) will be
showcased at the Interflora stand (PW24) on Pavilion Way. The collection is
new for 2010 and features a selection of unusual, scented rose varieties.

Interflora is also planning to make an impact in the Great Pavilion with
its spectacular floral design exhibit, entitled 'Progression'. The stunning
piece, conceived and created by award-winning Interflora florist David Ragg,
represents a positive approach to change.

Four of Interflora's finest award-winning florists will be demonstrating
in the 'Talking Flowers' design theatre, creating fantastic floral designs
across the week. Several Interflora florists will also be competing for
medals in the various competitions held during the show.

As the UK's most trusted flower delivery brand*, Interflora will also
take the opportunity to reintroduce its Designed to Order service to visitors
at the show. This bespoke service allows customers to take full advantage of
the 1,900 expert florists across the UK and Ireland, plus the 40,000 florists
worldwide.

Visit the Interflora (blog.interflora.co.uk/) blog for more
information, and to see daily updates including exclusive photos and videos
from the RHS Chelsea Flower Show throughout the week.

Notes to Editors

Interflora is the UK's leading local flower delivery (
flowers.interflora.co.uk/) network. Its expert florists will create
your bouquet before hand delivering it to the recipient. Interflora even
offers next-day and same-day delivery on their flowers to ensure they always
arrive on time.

The RHS Chelsea Flower Show is taking place from May 25-29 at the Royal
Hospital, Chelsea, London.

*Omnibus Survey April 2010

    For more information visit blog.interflora.co.uk
    Or contact the Interflora press office:
    +44(0)800-542-1891 or press.enquiries@interflora.co.uk

For more information visit blog.interflora.co.uk Or contact the Interflora press office: +44(0)800-542-1891 or press.enquiries at interflora.co.uk