Interflora Wins Gold Again at Chelsea for Floral Perspective

LONDON, May 24, 2011 -

- With Photo

Interflora's breathtaking floral design exhibit at the RHS
Chelsea Flower Show has been awarded a Gold medal, in recognition of its
outstanding creativity and artistic construction.

Entitled 'A Sense of Perspective', the floral installation, with
its unique architectural structure, has been designed by award-winning
Interflora florist David Denyer. Nine, seven foot high doorways have been
adorned with many of thousands of flowers, each radiating a different colour.

With Interflora creating ever more contemporary and stand-out
Collections, this design exhibit has re-introduced many to the brand and is a
showcase of the exceptional skill and creativity of Interflora and its
network of 1800 florists.

Exhibit creator and Interflora florist, David Denyer's passion for strong
design has given him the drive he needed to compete in many competitions, he
has already won five Chelsea Gold Medals and four Best in Show. He has most
recently won Gold for Interflora at the RHS Autumn Show 2010 and has held the
titles of Interflora Florist of the Year and Interflora World Champion. Last
year Interflora also won Gold for their floral exhibit.

Bournemouth based David Denyer comments: "This is a fantastic
accolade and is a testimony to the team here at Interflora who provide
florists such as myself with the opportunity and platform to demonstrate our
real design credentials and floral creativity."

Rhys Hughes, President of Interflora, added: "Recognition by the
RHS Chelsea Flower Show shows that Interflora has real expertise and flair
for design; each and every one of our florists around the country can create
something truly spectacular."

Customers can enjoy the award winning design with a limited edition
arrangement inspired by the exhibit. The Spirit of Chelsea is available to
buy exclusively at Interflora.co.uk and will be hand created with a
personally signed card by David Denyer.

Interflora can be seen in the Great Pavilion at The RHS Chelsea
Flower Show until 28th May. For more information visit
www.interflora.co.uk or call 0800-43-43-43, to see exclusive
interviews with David go to the Interflora blog.

Note to Editors:

A picture accompanying this release is available through the PA
Photowire. It can be downloaded from www.pa-mediapoint.press.net
or viewed at www.mediapoint.press.net or www.prnewswire.co.uk.

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