Independent Ireland Chooses Blue Billywig for its Online Video Publication

HILVERSUM, The Netherlands, May 24, 2011 -

- Blue Billywig, Developer and Supplier of a Platform for the Strategic
Use of Online Video, Has Been Chosen by Independent Ireland for the
Publication of Their Online Video on Independent.ie

Independent.ie has of course been publishing online video in the past,
but chose to move from Brightcove to Blue Billywig for a multitude of
reasons. Patrick Lenehan, Chief Technology Officer at INM Ireland Digital:
"We prefer the Blue Billywig solution to our former supplier, because of the
full integration into our CMS, enabling us to publish much more video without
adding to our online staff, and of course, because they are nice guys
offering a great product for a reasonable price. Having a good relationship
with our support team close by, also means a lot to us. We are sure we can
realize our multi-media strategic goals for the website using the Blue
Billywig solution."

With the innovative MultiStage Advertising System (MSAS) feature of the
Blue Billywig Video Management System, their use of online video can even be
more profitable; the better advertising integration makes it possible to
target on Escenic section as well.

Independent.ie is the flagship brand of Independent Digital (the digital
consumer division of Independent News & Media Group). It provides up to the
minute news content and services to a global audience. Independent.ie is
Ireland's number one quality news and information portal. The publication of
video has become an important part of Independent.ie and generates an
enormous amount of traffic.

Obviously, Blue Billywig is very happy with this new customer. Jeroen
Meeter, CEO of the supplier of strategic video solutions: "It's the
confirmation that we're ahead of the competition and that our choice to keep
our high personal service level always on top of mind, was the right one. We
developed a great video management system that is complete, flexible and user
friendly. Not everyone is aware of that yet. With Independent.ie we now can
travel, and conquer, the rest of the world. Blue Billywig is ready to
expand."

Note to editors: Blue Billywig: Developer and supplier of a Video
Management System for strategic use of webvideo. It's complete and can easily
be integrated with every CMS, company style and advertising system.
Professional management, publication, analyzing, monetization.

Please visit bluebillywig.com .

Please contact Nicole Slootman, n.slootman at bluebillywig.com, +31(0)35-8-200-280