Internet and Online Voucher Codes Play a Vital Role in Gaining More Retail Sales

LEEDS, England, December 3 - Offering voucher codes and discount vouchers from sites such as
VoucherSeeker (www.voucherseeker.co.uk/vouchercodes), online may
ensure businesses gain more customers in the long run.

Price aware consumers turn to the internet in order to research prices
before making a purchasing decision. Whilst on the high street luxury brands
are struggling to gain any interest, luxury brands with an online presence
are thriving.

The internet is the primary tool of choice for consumers searching for a
bargain. More people in the UK have access to the internet and use it
regularly. Consumers are spending more time using price comparison sites in
order to see which retailer offers the best value for money and discount code
sites to ensure they get an affordable price.

Research by ComScore found that although consumers are visiting more
retail sites, they are actually buying from fewer places. Consumers are
searching and reviewing prices and then choosing the retailer which offers
the best value for money.

Consumers' perception of value is changing. Whereas pre recession
consumers accepted the first prices they were offered by retailers, they are
now more willing to research prices and haggle for products. Whilst consumers
are happy to spend more on products they see as worthy- for example holidays
and luxury items, they tend to be very price conscious for electrical goods
and household items.

Retail sites which are viewed as giving value for money, for example
Amazon are seeing more consumers visit their site. The same can be said for
vouchers sites such as VoucherSeeker, who offer promotional codes and voucher
codes for high street items, for example Vodafone promotional codes
(www.voucherseeker.co.uk/file/8c07f9b2387a79aa4860f829cdf713e7/vodafon
e-promotional-code.html) for money off mobile phones or Currys discount codes
(www.voucherseeker.co.uk/file/a62ac26940c49940f7f8da1eabd901e1/currys-
discount-codes.html) for electricals.

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"Consumers today want value for money, especially over the Christmas
period." States Ed Wilkinson, VoucherSeeker Director, "People are more aware
of prices they can get and can check prices online at home without trailing
around shops all day."

As consumers become more price savvy and check prices online, retailers
are beginning to focus on not only cutting costs and overheads, but providing
value.

According to Ed: "Value really is what consumers want. They have a very
specific idea of what value for money is and what does not count as value for
money."

Another way consumers are able to save money is by using discount
vouchers and discount codes from sites such as VoucherSeeker for money off
items. According to website Hitwise, the number of people searching for the
term 'vouchers' has increased by 40%.

In fact, research by Razorfish has found that 44% of consumers actively
engage with brands on social networking sites such as Twitter in order to
gain vouchers for money off brands. Consumers who engaged with brands online
were more likely to not only purchase from these brands but also recommend
these brands to others. Furthermore, consumers are highly influenced by
positive and negative online reviews of retailers when making a purchasing
decision.

This trend for 'value for money' amongst consumers is seeing established
grocery brands once again become popular as consumers remember their
childhood favourites. Part of this is that people are turning to comfort
foods in the recession but another is that consumers see these brands as
providing value for money.

A positive effect internet retailers can have on shoppers is to ensure
they have a good shopping experience. According to Razorfish research, a
positive brand experience online via websites and promotional codes can help
to create new customers and drive sales. In fact, 65% of the 1,000 consumers
surveyed said they made their first purchase from a new brand due to a
positive experience with a microsite, voucher or email.

Consumers who had a positive or negative experience online were more
likely to change their opinion of the brand. 65% of consumers agreed that
this changed their opinion. 97% of these also agreed that the experience
influenced whether they purchased the brand or not.

Online retailers who want to make an impact on the online world need to
ensure that they offer consumers value for money. Shoppers are more wary of
how they spend their money and are more willing to research products and
prices before making a purchasing decision. Other factors which will
influence shopper behaviour is whether retailers offer voucher codes and
discount vouchers through sites such as VoucherSeeker (
www.voucherseeker.co.uk/vouchercodes). Finally, retailers need to
ensure that consumers experiences online are positive as this will ensure
customer loyalty and encourage new shoppers to make a purchasing decision.

About VoucherSeeker

www.voucherseeker.co.uk is a leading UK voucher codes website. It
features all the latest vouchers, voucher codes and discount codes from a
wide range of shops and top brands. Users can use the site to find the latest
discount vouchers and promotional codes to save money on many products and
services. VoucherSeeker also provides its users with details of all the
latest sales and promotions.

For further information, please contact Deborah Read at VoucherSeeker:
email: deborah.read@clickangel.co.uk, direct line: +44-113-380-0891.

VoucherSeeker(R) and ClickAngel(R) are registered trademarks of
ClickAngel Ltd. All other trademarks are the property of their respective
owners.

For further information, please contact Deborah Read at VoucherSeeker: email: deborah.read at clickangel.co.uk, direct line: +44-113-380-0891.