Its Most Successful Pebble Beach Auction to Date, Gooding & Company Sells More Than US$64.59 Million in Collector Cars for 106 Lots Sold

In two days, Six New World Records Achieved and Three US$6 Million+ Collector Cars Sold

PEBBLE BEACH, California, August 18, 2010 - Gooding & Company, the official auction house of the Pebble Beach
Concours d'Elegance, sold more than US$64.59 Million(1) in collector cars
over this past weekend at its annual prestigious Pebble Beach Auctions,
achieving its highest-ever recorded sales total in its Pebble Beach history.
Extraordinary results for the high-end collector car market with only 106
lots sold, Gooding & Company's price per car averaged an outstanding
US$609,000, a market leading number that demonstrates the overall quality of
the auction house's automotive consignments. Three bright stars that sold for
more than US$6 Million each - the 1959 Ferrari 250 GT LWB California Spider,
1933 Alfa Romeo 8C 2300 Monza and 1961 Ferrari 250 GT SWB Berlinetta SEFAC
Hot Rod - impressed an audience of enthusiasts and media by achieving new
world sales records during the live auction and also ranking as Pebble Beach
Auto Week's top three cars sold at auction this year.

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Gooding & Company achieved six impressive world records over the weekend,
listed as follows:

    - A world record for a LWB California Spider at auction, the 1959 Ferrari
      250 GT LWB California Spider Competizione at US$7,260,000
    - A world record for an Alfa Romeo at auction, the 1933 Alfa Romeo 8C
      2300 Monza at US$6,710,000
    - A world record for a SWB Berlinetta at auction, the 1961 Ferrari 250 GT
      SWB Berlinetta SEFAC Hot Rod at US$6,105,000
    - A world record for a 200SI at auction, the 1956 Maserati 200SI at
      US$2,640,000
    - A world record for a 340 America Spider at auction, the 1951 Ferrari
      340 America Spider at US$2,530,000
    - A world record for an SS100 at auction, the 1937 Jaguar SS100 at
      US$1,045,000

To view a complete list of Gooding & Company's 2010 Pebble Beach Auctions
results with prices realized, please visit Goodingco.com.

About Gooding & Company

Gooding & Company provides unparalleled service for those in the
collector car market, offering a wide range of services, including private
and estate sales, appraisals and collection management. The celebrated
auction house recently made world history with the sale of the world's most
valuable car, the magnificent 1936 Bugatti Type 57SC Atlantic. Gooding &
Company sold a total of 278 collector cars at its three 2010 Auctions,
totaling more than US$114 Million. The 2011 Scottsdale Auctions will take
place on Friday and Saturday, January 21 & 22, Amelia Island Auction will
take place on Friday, March 11 and Pebble Beach Auctions will take place on
Saturday and Sunday, August 20 & 21.

(1) The prices are in US Dollars, include the buyer's premium and are
rounded to the nearest dollar. Gooding & Company is not responsible for
typographical errors or omissions.

Katie Hellwig, Talk Shop PR,+1-619-701-0070, Katie at talkshoppr.com