Kellogg's Announces 'Win a Year of Family Fun' Promotion

MANCHESTER, England, April 21, 2011 - Kellogg's has partnered with the Merlin Entertainments Group to offer
consumers a huge family promotion this summer.

The 'Win a Year of Family Fun' promotion, coordinated by Iris Manchester,
offers consumers the chance to win one of 500 Merlin Annual Passes to some of
the UK's most popular family attractions.

But consumers don't need to be one of the lucky 500 to enjoy unrivalled
added value. Every single one of the 30 million participating packs will
feature a cut-out voucher allowing consumers to gain two-for-one access to
over 35 of the best-loved attractions in the UK and Republic of Ireland.

The two-for-one vouchers on each pack means that consumers can enjoy up
to GBP41 in free tickets each time they purchase a participating Kellogg's
cereal (www.kelloggs.co.uk/).

"As the category leaders, it's really important that we lead the way in
terms of bringing fantastic added value to shoppers," said Sam Blunt, digital
and consumer promotions controller at Kellogg's (www.kelloggs.co.uk/).

"The Win a Year of Family Fun promotion definitely delivers on value. We
know that most UK families look for days out during the summer so two-for-one
tickets will be a huge help financially and the Merlin Annual Passes will
mean 500 families can enjoy unlimited days out completely free."

The promotion will run on all of Kellogg's most popular family cereals
(www.kelloggs.co.uk/whatson/free-cereal/) including Rice Krispies,
Coco Pops and Corn Flakes (
www.kelloggs.co.uk/products/cornflakes/Cereal/corn_flakes.aspx).

Participating Merlin attractions include the Alton Towers Theme Park,
Chessington World of Adventures Resort and Thorpe Park. There are 25
participating Merlin attractions in total across the UK and ROI and Rachel
Kelly, global partnerships manager for Merlin believes the added value on
offer will appeal to consumers.

Rachel added: "In these tough times, we are always looking at ways to
provide additional value to consumers and provide families with memorable
days out at our attractions. We are therefore delighted to be working with
Kellogg's and their high quality brands."

About Kellogg's:

Since William Keith Kellogg filed the papers that officially incorporated
the Battle Creek Toasted Corn Flakes Company on 19th Feb 1906, the Kellogg
Company has been driven by the philosophy that an improved, balanced diet,
starting with a healthy breakfast, leads to improved health and healthy
living.

    For further information and images please contact:
    Louise Davies
    Official Press Office of Kellogg Marketing and Sales Company (UK) Limited
    The Kellogg Building
    Talbot Road
    Manchester
    M16 0PU
    +44(0)161-869-5500
    www.kelloggs.co.uk

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