Kingston Technology's SSDNow Return on Investment (ROI) Calculator Shows Enterprises how to Maximize the PC Lifecycle

SSDs can Improve the Overall Performance of old PCs by 50% and new PCs by 27%

SUNBURY-ON-THAMES, England, September 9, 2010 - Kingston Digital Europe Ltd, an affiliate of Kingston Technology Company
Inc., the independent world leader in memory products, has commissioned an
independent test that shows how upgrading a PC from HDD to SSD can improve
the performance of older PCs by 50% and brand new PCs by 27%[1]. To enable
enterprises to quantify this, Kingston Technology has released an easy to use
interactive Kingston SSDNow Return on Investment (ROI) Calculator
(www.kingston.com/ukroot/ssd/about.asp) to help IT decision makers
understand how SSDs can deliver immediate ROI to the client computing
platform. .

Today's CIOs are still battling with tight budget investment plans.

"While enterprises will transition at different rates and times, every
CIO faces the need to raise productivity, create new capabilities and use the
recovery to drive fundamentals of the current agenda and the repositioning of
IT," Mr. McDonald, group vice president and head of research for Gartner EXP
said. "Such transitions will not happen overnight but they will start with
the decisions and directions established in 2010".[2] However PC refreshes
are not on the agenda. Gartner estimates that a significant percentage of the
94 million desktop PCs shipped to the professional market four years ago and
the 61 million notebooks shipped three years ago are due for upgrade or
refresh this year.[3]

With the cost of SSDs having reached a sweet spot[4], enterprises can now
achieve real cost savings by upgrading a system with an SSD for approximately
a third of the costs (including man hours) compared to buying a new laptop or
workstation. The Kingston SSDNow ROI Calculator allows IT decision makers to
identify the impact that SSDs can have on client desktops and notebooks to
improve business performance, demonstrate cost savings and reduce business
risk.

Darwin Chen, VP of Sales & Marketing, Kingston Digital: "Many companies
are going to be forced to refresh or upgrade client desktops and notebooks in
the next year. Not only have SSD prices been falling by 50 per cent per GB
per year[5], but companies also get the benefit of increased performance[6]
and reduce business risk[7]. Upgrading existing assets to SSD can save
companies huge amounts of money and also maximize the performance of PC
investment. Our SSDNow ROI Calculator is designed to provide IT decision
makers with the metrics needed to decide whether to delay a refresh or invest
in new PCs and the business impact SSD can have in both scenarios."

The Kingston SSDNow ROI Calculator allows the input of specific company
information - including PC inventory, staff costs and average drive failure
downtime to produce an estimate of gains across the PC's lifecycle and the
time taken to achieve ROI. The Kingston SSDNow ROI Calculator is available in
Dutch, English, French, Italian, German, Polish, Portuguese and Spanish.
Partners and customers can find everything they need to know about SSD
technology on the Kingston SSDNow Series Learn More Center.

Notes to editors

Details of the test

Kingston Technology commissioned independent performance tests
in association with Dennis Technology Labs in the UK. The tests were run on
two laptops of the same vendor, of different ages to see if the benefits are
in any way limited by the specification of a computer. Both laptops were
tested with PCMark05, which runs under both Windows XP and Windows 7.

PCMark05 is an industry-standard benchmarking suite (
www.futuremark.com/products/pcmark05/), which is designed to test
every aspect of a computer's performance.

Both laptops were tested with their HDDs, then upgraded to a
Kingston SSDNow V Series 64GB and tested again. The results were compared to
find out how much of a performance boost an SSD can give over the HDD.

Laptop 1:(2008 - 2 years old)

    Dell Latitude D620
    CPU - Intel Core 2 Duo T7200@2GHz
    System Memory - 1GB, DDR2
    OS - Windows XP Professional 32bit
    SATA Interface - SATA 1.5Gbps
    Base HDD - 80GB

Laptop 2: (2010 - new this year)

    Dell Latitude E4300
    CPU -Intel Core 2 Duo P9400@2.4GHz
    System Memory - 4GB, DDR2
    OS - Windows 7 Professional
    SATA Interface - SATA 3Gbps
    Base HDD - 160GB

The System Score is a geometric mean worked out from the scores of all
the subtests in PCMark05.

In the case of an old laptop running Windows XP with an 80GB HDD,
installing a Kingston SSDNow V Series 64GB has a massive impact on
performance. The Dennis test showed the laptop improved its overall System
Score by 50 per cent.

In the case of a relatively-new Windows 7 laptop, the overall increase in
speed of 27 per cent caused by upgrading to an SSD might not seem as
impressive as the 50 per cent increase from the same upgrade to our Windows
XP laptop. However, the E4300's hard disk is both newer and faster than the
80GB model in D620, while the system is faster overall.

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About Kingston Digital, Inc.
Kingston Digital, Inc. ("KDI") is the Flash memory affiliate of Kingston
Technology Company, Inc., the world's largest independent manufacturer of
memory products. Established in 2008, KDI is headquartered in Fountain
Valley, California, USA. For more information, please call +44(0)1932-738888
or visit www.kingston.com/europe

Kingston and the Kingston logo are registered trademarks of Kingston
Technology Corporation. All rights reserved. All other marks may be the
property of their respective titleholders.

About Dennis Technology Labs

Dennis Technology Labs is an independent testing facility that evaluates
personal and business technology, including hardware and software. We
specialise in security testing, using a world-class anti-malware testing
framework.

We work with businesses, technology vendors and magazines to provide
accurate and realistic test results that are useful to consumers and vendors'
internal teams.

With years of experience and strong, trusted relationships with
businesses and the public, Dennis Technology Labs is an ideal testing
partner.

www.dennistechnologylabs.com

[1] Dennis Technology Labs: Dell Latitude D620 bought in 2008; Dell
Latitude E4300 bought in 2010

[2] Source: Gartner Press Release, Gartner EXP Worldwide Survey of Nearly
1,600 CIOs Shows IT Budgets in 2010 to be at 2005 Levels January 19, 2010

[3] Source: Gartner Personal Computer Quarterly Statistics Worldwide By
Region: Final Database - 26 August 2010

[4] Source: iSuppli, Kingston, May 2010

[5] Source: iSuppli, Kingston, May 2010

[6] Source: Kingston internal tests - Kingston SSDNow boot times up to
60% faster than HDD

[7] Intel 2010: SSDs have reduced failure rates of 0.5 per cent compared
to 4.9 per cent for HDDs

Media Relations: Emilie Beneitez Lefebvre, Kingston Technology Europe Ltd, +44(0)1932-738813, ebeneitez at kingston-technology.com; Maggie Zaboura, Zaboura Consultancy Ltd, +44(0)7990-527278, maggie at zaboura.com