Team Sky to Help Save One Billion Trees in the Amazon

ISLEWORTH, England, September 9, 2010 - For the first time ever, riders competing in The Tour of
Britain for Team Sky will be raising awareness of deforestation in the Amazon
by wearing a Sky Rainforest Rescue inspired kit. The tour kicks off in
Rochdale on Saturday 11th September and ends in London the following weekend.

Sky Rainforest Rescue is a three year campaign between Sky and
WWF to help save a billion trees in the state of Acre, northwest Brazil.
Deforestation is now responsible for roughly 15% of global greenhouse gas
emissions and an area the size of three football pitches is destroyed every
minute in the Amazon rainforest (www.sky.com/rainforestrescue).

Richard Harris, WWF's Fundraising Project Manager said: "The
more people that know about the work we are carrying out in the Amazon
rainforest to improve people's lives and protect the amazing species and
habitat, the more likely they are to support the cause. We are delighted that
Team Sky have decided to support Sky Rainforest Rescue."

Team Sky riders will be sporting Sky Rainforest Rescue branded
jerseys, glasses, helmets, water bottles, saddles and bikes as they travel
across the country competing in this exciting road race.

Riders competing for Team Sky include Steve Cummings, Russell
Downing, Mathew Hayman, Greg Henderson, Geraint Thomas and Bradley Wiggins.

Team Sky's Bradley Wiggins commented: "Wearing this unique Sky
Rainforest Rescue kit during the Tour of Britain is a fantastic opportunity
to raise awareness for a really important issue and help reach the target of
raising GBP4 million* to save 1 billion trees in the Amazon."

Sky Rainforest Rescue offers a number of ways for people to
help Sky and WWF tackle deforestation
(rainforestrescue.sky.com/about-rainforest/why-it-important); for
just GBP3 a month you can sponsor an acre of rainforest
(rainforestrescue.sky.com/what-you-can-do) or adopt a jaguar (
rainforestrescue.sky.com/what-you-can-do/make-a-donation), and a
donation of GBP20 will help save 1000 tress.

Notes to editors:

*All money raised through Sky Rainforest Rescue will be
donated to WWF-UK, charity registered in England and Wales number 1081247 and
in Scotland number SC039593. Sky will donate a further GBP1 to WWF-UK to
match each GBP1 raised through Sky Rainforest Rescue, and has guaranteed to
contribute a total of GBP2,000,000.

About Team Sky:

Sky is the principal partner of British Cycling at both an
elite level, supporting elite riders and Team Sky, and a grass-roots level by
making cycling fun and accessible for everyone. Sky aims to inspire the next
generation of cycling heroes with Team Sky and hopes to win the Tour de
France, clean, with a British rider within five years, whilst getting one
million more people cycling regularly by 2013.

    PR Contact
    Katharine Ware
    Sky Consumer PR
    Grant Way
    Isleworth
    Middlesex
    TW7 5QD
    +44(0)207-032-0674
    www.sky.com/rainforestrescue

PR Contact: Katharine Ware, Sky Consumer PR, Grant Way, Isleworth, Middlesex, TW7 5QD, +44(0)207-032-0674