UBM South America Pharma Events Attract Record Attendance

AMSTERDAM, September 9, 2010 - Leading events organiser UBM Live today reported that a record 2356
unique visitors attended its 2010 CPhI South America pharma events,
representing an increase of 17% over 2009 attendance levels, and announced
the dates and location for next years' events, which will be held from 24-26
August, at the Transamerica Expo Center, Sao Paolo, Brazil.

The co-located events, which took place from August 17 to 19 at La Rural
- Hall Ocre in Buenos Aires, Argentina, CPhI South America were joined for
the first time by the ICSE pavilion, a dedicated area within the show for
contract services and clinical trials, underlining the importance and
vitality of these sectors within the South American market.

Returning for its second year as an integral element within CPhI South
America the BioPh trail brought together key players, to drive forward the
biopharma industry with the aim of providing a fresh focus on biotech as the
innovation driver for the whole pharmaceutical community. The 'Match & Meet'
programme, which was developed especially for CPhI South America, paired the
needs of distributors, buyers and sellers with one another to facilitate face
to face networking opportunities and focused on API, excipients and finished
dosage.

"This was the first time that we had held CPhI South America in Argentina
and we were very pleased with both exhibitor and visitor levels," commented
Eliane van Doorn, UBM Live's Group Director for Pharma. "In addition to a 17%
increase in visitors, we had over 200 exhibitors from 80 different countries,
including India, China, Brazil and Costa Rica. South America is becoming
increasingly important in the pharmaceutical industry and as a rapidly
emerging market, we expect our annual events will continue to grow in line
with market evolution."

Also taking place at the show was the Pharmaceutical Forum which hosted a
total of 10 keynote sessions spanning a variety of hot industry topics.
Featured speakers included Myriam Tevez, Director General of Foreign Trade
for the City of Buenos Aires Ministry of Economic Development, and Ruben
Rico, renowned author of over a dozen books about marketing and marketing for
exportation.

Now in its third year, CPhI South America was held in the heart of
Argentina's pharmaceutical manufacturing hub. The events benefited from the
valuable support of key Argentinean trade associations CILFA, COOPERALA and
Camara Argentina de Productos Quimicos, as well as South American
associations ABIFINA, ABRIFAR, ABIQUIF and Associquim Sincoquim.

UBM Live's family of events for the pharma ingredients and services
sector includes Worldwide (Europe - October); Japan (April); China (June) and
India (December). The latest news on the 2011 events is available at:
www.cphi-sa.com.

    Notes for Editors:
    -- UBM Live operates market-leading global exhibition brands and their
       complementary media products.
    -- The CPhI pharmaceutical ingredients and related sector exhibitions
       currently number over 15 highly-regarded annual events. The portfolio
       also includes Informex (specialty chemicals), Food Ingredients, HBA
       (health & beauty industry) and Sea Trade (cruise industry).
    -- Worldwide locations for its events include China, India, Japan, North
       America, Brazil, Africa and Europe. More than 330,000 business
       professionals and marketers visit UBM exhibitions each year. The
       exhibitions portfolio is managed from Holland. UBM Live has
       approximately 1,200 employees in the UK, US, Asia and Europe. See
       www.ubm.com

Media Enquiries, Impress PR, Global (excl. North America): Richard Kerns, richard at impress-pr.com, +44-161-728-5880, or North America, Mark Button, mark at impress-pr.com, +1-503-616-3817; or Company Enquiries, UBM Live, Rob Sahi (CPhI), +31-20-40-99-5561, or Ian O'Malley (ICSE, BioPh), +31-20-40-99-5526