Kodak Expands Transformation of Retail Photo Department With New & Extended Retailer Partnerships

Global Solution Roll-outs Solidify Kodak's Leadership in Instant Printing & Dry Labs

COLOGNE, Germany, September 23, 2010 - Eastman Kodak Company (NYSE: EK) celebrates 125 years of innovation and
Kodak's Retail Systems Solutions group is enjoying growing customer
acceptance of its KODAK Picture Kiosk and Adaptive Picture Exchange (APEX)
platforms with new agreements with key retailers worldwide.

Building on Kodak's market-leading installed base of around 100,000
kiosks worldwide, the company's worldwide number one position in instant
printing, and number one European market share position in dry labs, Kodak
Retail Systems continue to transform the retail photo center, helping
consumers re-connect with printing by easily telling their stories in
exciting, meaningful and highly personalized ways, giving retailers
profitable growth opportunities to expand beyond 4×6 prints into the growing
market for high-demand premium photo products.

Kodak continues to expand its worldwide network of kiosk order stations,
APEX and other integrated photo center solutions with recent customer
agreements, including:

    - Carrefour, the world's second largest retail chain is implementing
      exciting new store designs as part of the multi-year agreement that
      enables the two market leaders to provide consumers with a fresh,
      innovative, new photo shopping experience with access to a large array
      of high quality photo products, from photo books to photo gifts and
      4"x6" prints. In Spain, Kodak has extended its relationship with
      Carrefour and has finalized the rollout of 74 new APEX systems.

    - DM-Drogerie Markt, one of the leading drugstore chains in Europe is now
      rolling out APEX dry labs and KODAK Picture Kiosk version 4.0 software,
      giving consumers unprecedented access to exciting new products and
      services.

    - Dirk Rossmann GmbH. Germany's third largest drugstore chain, which
      extended its partnership with Kodak, is now leveraging the new KODAK
      Picture Kiosk version 4.0 software, and is introducing KODAK Remote
      Business Services in order to continue to manage their fleet and drive
      new growth in photo services.

    - Walmart Canada Corp. the leading photo retailer in Canada, has renewed
      its agreement with Kodak to be its principal supplier of retail photo
      kiosks and dry lab systems, consumable products, and services across
      the retailer's entire chain of photo centers.

    - Walmart Brazil has seen its Kodak Kiosk installed base grow in double
      digits over the past two years to include at least two kiosks in each
      of its Supercenter stores.

"We are extremely happy with our progress in transforming the retail
photo department from a 4X6 print processing counter to a full service photo
services fulfillment center," said Nicoletta Zongrone, General Manager and
Vice President, Eastman Kodak Company. "Our success is being driven equally
by the quality and performance of our solutions and the strength of our
retailer partnerships, and we are honored and proud to be working with
retailers of such distinction".

The new agreements leverage and build on the new suite of industry
leading instant kiosk and dry lab products and enhancements introduced
earlier this year, which include:

    - KODAK Picture Kiosk Software v4.0, the most powerful ever software
      release for Kodak's kiosk fleet, features FACEBOOK, The KODAK Gallery
      and PICASA Web Albums connection; Kodak's Video Snapshots, a
      first-of-its-kind and easy to use video-to-still capture application;
      the world's first Pet Eye Retouch capability; Kodak's Facial Retouch;
      and true one-touch, high quality premium products.

    - KODAK APEX v4.0 brings even more profit opportunity to the retailer
      through new, high margin product and service offerings such as the
      KODAK Net-to-Retail solution, which turns the retail store into a
      Fulfilment center for online orders from multiple online service
      providers, Passport and ID Photos that deliver on the government
      requirements of more than 40 countries, and also high margin Canvas
      Posters. APEX v4.0 also brings many workflow enhancements including
      new, faster image editing features, pricing management behind the
      counter, and centralized management of off-site fulfillment orders.

About Kodak

As the world's foremost imaging innovator, Kodak helps consumers,
businesses, and creative professionals unleash the power of pictures and
printing to enrich their lives.

To learn more, visit www.kodak.com and follow our blogs and more
at www.kodak.com/go/followus.

    2010
    KODAK is a trademark of Kodak.

Jackie Mangione, Kodak, +1-585-724-0732, jacqueline.mangione at kodak.com; Patrick Foarde, Ketchum, +1-404-879-9254, patrick.foarde at ketchum.com