KODAK Picture Kiosks Inspire Consumers Around the World to Create Premium Photo Products

Rollout of new KODAK Picture Kiosk Software v4.0 Demonstrates Clear Upsell Opportunity for Photo Retailers

COLOGNE, Germany, September 22, 2010 - Eastman Kodak Company (NYSE: EK), announced the global availability of
its new KODAK Picture Kiosk Software v4.0, offering powerful new features and
enhancements to Kodak Kiosk, including a number of industry firsts such as
Kodak Video Snapshots, Kodak's Pet Eye Retouch, Kodak's Facial Retouch and
true one-touch premium products. The new features are available now in stores
throughout the US, Canada and Germany, and are rolling out now through other
parts of Europe, Australia and South America.

Installations of the new KODAK Picture Kiosk Software v4.0 at major U.S.
retailers are already demonstrating the new platform's ability to engage and
inspire consumers to create highly profitable premium photo products:

    - Recent usage data from Kodak kiosks with KODAK Picture Kiosk software
      4.0 installed at leading retailers indicated that one touch premium
      upsells are enjoying an amazing acceptance rate of greater than 5%
      translating into incremental retailer revenue of over US$800 per year
      per kiosk.
    - Initial test results at a major retailer indicate that multiple prints
      per day/per store, representing up to US$600 in potential retailer
      revenue per year, could result from the new connectivity to online
      photo sites such as KODAK Gallery, FACEBOOK and PICASA WEB ALBUMS made
      possible by the new Kodak Kiosk software - and the test was performed
      without any promotion or advertising.
    - Consumer research shows that 65 percent of consumers were likely to use
      Kodak's Pet Eye Retouch feature, and remarkably, 28 percent would be
      willing to change where they print to get it. (1)

"Kodak's commitment to retailers is to deliver a superior consumer
experience in store that translates into tangible profit opportunity," said
Nicoletta Zongrone, General Manager and Vice President, Eastman Kodak
Company. "Our retailer partners love the new Kiosk software because it solves
imaging problems that have been barriers to expanding photo merchandising,
and at the same time, inspires consumers go beyond the 4×6 prints - to easily
create truly memorable photo keepsakes."

New features of KODAK Picture Kiosk Software v4.0 solve real problems for
consumers and retailers:

    - In 2010, consumers around the world will capture over 4.5 million
      terabytes of video, most of which currently stay locked in digital
      files. Kodak's Video Snapshots unlocks these-in-the-moment video images
      and lets consumers use them to create prints, collages, greeting cards,
      photo books and calendars, or store them on a CD making them easier to
      share and relive. The ability to make memorable still prints, photo
      books and collages that consumers can be enjoy at a glance presents an
      enormous opportunity for retailers.(2)
    - With 62 million pet households in the European Union alone (3), pets
      rank in the top four of all captured images.(3) Kodak's Pet Eye Retouch
      allows these consumers to fix the very common and problematic pet eye
      glare caused by flash photography of their furry companions.
    - Helping people look their best, Kodak's market-proven Facial Retouch
      Feature, at the touch of one button smoothes wrinkles, diminishes
      and/or erases blemishes and improves skin tone for more perfect photo
      keepsakes. This technology was successfully tested and launched with
      major European retailers and is now available to all Kodak retail
      partners around the globe.
    - The new Software v4.0 also gives consumers using the KODAK Picture
      Kiosk the ability to access the photos they have stored or shared on
      the KODAK Gallery, FACEBOOK and PICASA WEB ALBUMS, and easily use them
      to create photo keepsakes in minutes right in the store. With more than
      500 Million active consumers(4) and more than three billion photos
      uploaded each month(5) to these sites, the software offers retailers a
      huge opportunity to market their unique in-store services to these
      users.
    - Designed to help consumers become aware of the powerful new sharing
      solutions, and retailers to increase market basket opportunity, the new
      software now offers a complete suite of merchandising tools. Fresh,
      lively welcome screen messaging offers ideas for new projects right
      from the start, and the intelligent one-touch premium upsell feature
      creates animated product suggestions using the consumer's own images,
      allowing her to purchase an additional product instantly with the touch
      of one button.

In addition to exciting new features, KODAK Picture Kiosk Software v4.0
takes work out for the consumer. The new software requires fewer consumer
touches, writes KODAK Picture CDs up to 33 percent faster, and creates KODAK
Photo Books faster and more easily than with previous generation solutions.
This translates into less queuing, improved customer satisfaction and more
profit potential per minute.

KODAK Picture Kiosk Software v4.0 is in many stores now. For more
information on this and other exciting solutions visit www.kodak.com
or come visit us at Photokina in Cologne, Germany.

About Kodak

As the world's foremost imaging innovator, Kodak helps consumers,
businesses, and creative professionals unleash the power of pictures and
printing to enrich their lives.

To learn more, visit www.kodak.com and follow our blogs and more
at www.kodak.com/go/followus.

More than 75 million people worldwide manage, share and create photo
gifts online at KODAK Gallery — join for free today at
www.kodakgallery.com

2010 KODAK is a trademark of Kodak.

Facebook(R) is a registered trademark of Facebook Inc.

Picasa(R) Web Albums is a registered trademark of Google Inc.

    (1) Kodak Business Research
    (2) Source: IDC Market Analysis - Worldwide User-Generated Video Content
        and Archive 2010-2013 Forecast: The Video Bible
    (3) Source: The European Pet Food Industry (www.fediaf.org)
    (4) Facebook(R) Press Room Statistics, Facebook.com, 9/16/10
    (5) Facebook(R) Press Room Statistics, Facebook.com, 2/18/10

Jacqueline Mangione, +1-585-724-0732, jacqueline.mangione at kodak.com; Nicole Mayo, Ketchum, +1-404-879-9106, nicole.mayo at ketchum.com