Kuoni Launches its 'We Know What You're Thinking' Sale Campaign

DORKING, England, January 11, 2011 - Kuoni, the luxury tour operator, has launched its innovative 'We know
what you're thinking' marketing campaign, injecting personality into the
search by travellers for a break away from the UK's winter gloom.

Kuoni's luxury holidays (www.kuoni.co.uk/en/pages/default.aspx)
offer premium service, destination insight and affordability as well as
allowing customers to enjoy savings of up to 40%, plus an additional 5%
discount online.

To convey this message in an engaging way, the tour operator has designed
a campaign that resonates with customer sentiment and needs as they think
about planning their time away from it all. Some of the messages include
'Re-charge your batteries without being charged the earth'; 'Mind, body and
soul breaks that are good for your wallet, purse and credit card' and 'I want
to broaden my mind not permanently shrink my bank balance'.

The messages reflect the fact that many people have less to spend in
today's modern society and are seeking better value for money in the luxury
market.

Kuoni has invested in media across the marketing mix to communicate to
customers at various touch points including the company's retail stores, the
Internet, press advertising, outdoor and radio.

A wide range of holidays are on offer, designed to suit a variety of
needs: customers can relax and soak up sun on Maldives holidays
(www.kuoni.co.uk/en/holiday/indian-ocean/maldives/pages/default.aspx);
indulge in spa therapy in St Lucia, Thailand or Oman; sign up for adventure
in Malaysia, India Peru or Marrakech; encounter game on safari holidays in
Kenya (
www.kuoni.co.uk/en/inspiration/type/safari_outdoor_nature/safari/pages
/default.aspx); tour around Sri Lanka and much more.

The Kuoni retail stores, which are situated around the UK, are also
getting into the sale spirit. Personal travel experts are wearing specially
designed shirts are promoting the campaign while large plasma screens show
short films of the holidays on offer. Creative window displays will also
entice shoppers in-store to avoid the British weather.

To reflect the increasing use of mobile phones to research holidays,
Kuoni has also included QR codes in their press advertising. iPhone users
will be able to scan the code to download Kuoni's new, innovative and
interactive iPhone app and then check out the latest sale offers.

For the latest luxury holiday offers (
www.kuoni.co.uk/en/offers/pages/offers.aspx), travellers can visit the
Kuoni website.

About Kuoni:

Kuoni is ABTA and ATOL protected, giving customers financial protection
and ensuring they won't be stranded abroad. Customers are safe in the
knowledge that while they are abroad, Kuoni have professional ground agents
and English speaking guides to ensure they have an enjoyable stay.

Kuoni offers luxury holidays in a number of beautiful locations,
including a range of all inclusive Maldives holidays, Dubai holidays and
Kenya safaris as well as a host of memorable experiences such as brewing
coffee at ancient Brazilian fazendas, tracking chimpanzees in the wilds of
Tanzania and salsa dancing in Havana. The company's Authentic Experiences
enable travellers to do as the locals do or learn from experts in their
field.

    PR Contact:

    Anne-Marie Hansen
    Kuoni Travel Ltd
    Kuoni House
    Deepdene Avenue
    Dorking
    Surrey
    RH5 4AZ
    +44(0)1306-744-173

    www.kuoni.co.uk

PR Contact: Anne-Marie Hansen, Kuoni Travel Ltd, Kuoni House, Deepdene Avenue, Dorking, Surrey, RH5 4AZ, +44(0)1306-744-173