Landlords Warned to use Only Those Agents who Really 'Do' Lettings

LONDON, October 1, 2010 - London landlords are being urged to ensure they choose only those
lettings agents (www.brlets.co.uk/) who are fully independent and who
regard property as their 'core' business - to do otherwise risks them being
left high and dry by agents with other interests.

Some agencies have recently lost their 'independent' status after being
taken over by larger firms, including some in the banking sector. The result
has been that some landlords have been left disillusioned by falling
standards and rising fees.

"Since summer we have seen landlords defecting to us from agents
allegedly offering a poorer service and working to other priorities after
their firm ownership changed. The London market is highly competitive now so
agents who are clearly professional, dedicated and client-focussed are as
valuable as pure gold," explains Benham & Reeves Residential Lettings'
managing director Anita Mehra.

She says there are three key reasons why landlords must be able to rely
on the unimpeachable credentials of their agents.

"Firstly, marketing must be focused on maximising income and minimising
voids. Corporate lets are best: City professionals treat properties with
respect. We target this clientele with our e-marketing, and our two main
websites attract 17,000 unique visitors each month. We run a dedicated call
centre for web enquiries so we give landlords full data on the effectiveness
of different marketing techniques," she says.

"Secondly, detailed market information is critical. Right now demand far
outstrips supply in all sub-markets in London, particularly apartments in the
GBP300-GBP500 per week price band. Only specialist agencies like ours can
produce such a fine grain of market data for landlords," explains Anita
Mehra.

"Finally, agencies must have time and expertise to help landlords when
regulations change - as they do frequently," she says.

For example, a new law introduced this week gives most London tenants
Assured Shorthold Tenancy status. This means landlords must hold tenants'
deposits in one of two deposit schemes and provide proof that their deposit
has been registered - failure to do so within 14 days could result in a
compensation claim by tenants.

Anita Mehra says: "Failure to comply means landlords face fines and can
lose their right to make a tenant leave a property. There is only one
sensible solution to this and similar issues - use a lettings agency
(www.brlets.co.uk/) with experience and expertise. Choosing one that
is not concentrating 100% on lettings can lead to inconvenience and loss."

www.brlets.co.uk

Editor's notes:

With 10 offices in the prime residential areas of London (and overseas
offices in Singapore, Hong Kong, Dubai and India), Benham and Reeves
Residential Lettings is recognised as a leading, independent London lettings
agency (www.brlets.co.uk/). They are also one of the only lettings
agents to offer an interior design, refurbishment and furnishing service for
investment properties through their sister company In:Style Direct.

The company is part of established property group, The Complete Property
Investment Solution, which offers a complete range of services to help
clients maximise their return on investment. With a leading sales and
acquisition agent, interior designer and furnishing company within the group,
The Complete Property Investment Solution can manage all aspects of property
investment.

    Press enquiries:

    Tracie Lack
    +44-(0)20-7433-6670
    brmarketing@brlets.co.uk

Press enquiries: Tracie Lack, +44-(0)20-7433-6670, brmarketing at brlets.co.uk