Last Night Digital Saved My Business

21-22 SEPTEMBER 2010, LONDON

LONDON, September 14, 2010 - Many brands are still figuring out their digital strategies and assessing
which technologies and trends are just passing fads, and which are truly
applicable. And perhaps that's the best argument for attending this year's
content-rich ad:tech 2010. Find out how to increase your reach and save money
with free workshops and seminars.

Forget DJs, the power and reach of digital is a business reality for
SMEs. Big brands have long been converted to the wonderful world of digital.
The fat cats have an equally rotund budget plus the all-important resources
to pour into this 'experimental' area. But businesses no longer need to take
an expensive shot in the dark. Facebook, Twitter et al are here to stay and
there are thousands more equally affordable initiatives are hot on their
heels.

Burning queries will be addressed on a variety of digital topics, from
search to social, mobile to ad exchanges, in sessions that are free to
visitors. All of these are sessions are free to attend and will give small
business the digital edge it's been searching for.

1. How can I boost my brand's reach using social media?

Social media is an established channel, yet not all marketers are
relishing the opportunities that social marketing presents. From Twitter to
Facebook, the latest networks, blogging, UGC and integrating it all together,
what is the best way to engage with your audience? How should you use social?
In this seminar, dotCommerce will present practical advice and guidance,
alongside real-world examples from clients, ensuring you come away brimming
with quick-to-implement ideas to add value, sales and increase reach in your
social and online marketing.

    What A practical guide to increasing reach in your social and online
         marketing
    When Tuesday 21 September 2010, 11.50-12.20
    Speaker Simon Bird, managing director, dotCommerce

2. How can I optimise my Facebook ad campaigns?

With more than 500 million users worldwide and unprecedented targeting
capabilities, Facebook provides a unique opportunity to efficiently connect
with customers before they even search for your products. If you're a past or
current advertiser, get up to speed on the latest insights and case studies
at this seminar, where you'll receive optimisation tips and best practices
designed to help you make the most of your Facebook advertising efforts.

    What Optimising your Facebook ad campaigns
    When Wednesday 22 September 2010, 15.10-15.40
    Speaker Kirby Koo, team lead, online sales operations, Facebook

If you haven't already registered, visit www.ad-techlondon.co.uk
for free registration

3. Will I be able to tell the social media wheat from the chaff?

Social media has disrupted the conventional marketing model. People are
now just one click away from the perfect job, the ideal product, a damning
video diary or a five-star review. But it's not about blindly rolling out the
latest marketing tactics just for the sake of it. Brands need to develop
their social strategy in line with their business objectives. In this
seminar, digital agency Five by Five will examine the power of social media
in the marketing mix and demonstrate how 'socialised' brands can deliver
success. Case studies include Activision, B&Q and Sony PlayStation.

    What Social media: Disrupting the conventional marketing model
    When Wednesday 22 September 2010, 11.50-12.20
    Speaker Chris Buckley, head of planning, Five by Five

4. Is tone of voice important in the online space?

Good e-commerce copy has to be scannable at speed, optimised for search,
with clear calls to action. But how do you ensure that your web copy is also
'on brand' and works alongside SEO? In the worst-case scenario, e-commerce
sites can swing wildly from brand-led marketing material to search-led
product pages that can confuse customers and cause distrust. Founder and
chief executive of digital copywriting agency Sticky Content Catherine Toole
argues the case for investing in an online tone of voice. She will show you
how it can result in an uplift in completed transactions, email sign-up and
use of online self-help.

    What How to build a brand tone of voice online (because it is worth it)
    When Tuesday 21 September 2010, 15.50-16.20
    Speaker Catherine Toole, chief executive, StickyContent

5. Does my business really need an app?

Guiding you through the whole apps journey, the Apps Zone will give you a
complete view of how apps are created, distributed and can play a part in a
broader mobile strategy. Speak to those involved in the development and
distribution of apps and find out how this will benefit your business.

As one of the fastest-growing areas in marketing, all attendees should
visit this theatre to equip themselves with the latest tools and strategies
to engage with consumers on the move. Attendees will also receive mobile
updates and developments over the two days of ad:tech 2010. No matter what
the mobile platform - Android, iPad, iPhone - delegates will learn how to
commercialise their mobile activity.

>>>Register for the FREE exhibition and seminars
(www.register4adtech.com/London10/en/SessionExpiree.aspx)

For more information visit www.ad-techlondon.co.uk

Notes to Editors:

ad:tech London 2010 is taking place at Olympia National, London, 21-22
September 2010.

About ad:tech

ad:tech London, part of the Daily Mail Group and in its sixth year, is
firmly established as the premier UK Exhibition and Conference exclusively
dedicated to the online advertising and marketing industry.

ad:tech provides a meeting point for 8,000 marketers and advertisers. It
comprises of a paid-for conference, free exhibition and free educational
seminars.

ad:tech aims to address the dynamic digital marketplace and the issues
facing advertising and marketing functions as they look to stand out from the
crowd and discover the next generation of opportunities.

This year, brands, agencies, publishers and solution providers include:
Google, Twitter, Facebook, YouTube, Coca Cola, Louis Vuitton, Dell, BT, Moshi
Monsters, WPP, Microsoft, AKQA, Lush, BBC, 20th Century Fox, King of Shaves,
Publicis Group, Daily Mail and General Trust, Mirror, Neo@Ogilvy and
MindShare.

The show originates from the USA, where for 15 years it has been
showcasing. Underpinned by the support of industry leaders, key associations,
governmental organisations and academic experts, ad:tech London's reach
extends to every marketing decision maker throughout Europe.

ad:tech conferences currently take place in New York, San Francisco,
London, Sydney, Shanghai, Singapore, Tokyo and Beijing. ad:tech will continue
to expand globally in order to provide online marketing communities with
great opportunities to network, share best practices and ideas everywhere in
the world.

www.ad-tech.com

About dmg :: events

dmg :: events is a wholly-owned subsidiary of the Daily Mail and General
Trust plc (DMGT, www.dmgt.co.uk), one of the largest media companies
in the UK. dmg :: events was founded in 1989 and in 20 years has managed
exhibitions, conferences and online platforms for many industries in 25
countries. dmg :: events produces more than 300 market-leading trade
exhibitions, consumer shows and fairs each year and publishes 45 related
magazines, newspapers, directories and market reports. dmg :: events employs
more than 700 people and maintains a worldwide presence through more than 30
offices in the United States, Canada, the United Kingdom, France, the United
Arab Emirates, India, China and Australia. For more information on dmg events
please visit www.dmgevents.com.

    Press passes:
    Laura Paterson, ad:tech, t +44-(0)20-3180-6591
    PR
    Laurapaterson@dmgevents.com

    Further information:
    Catherine Thurtle , ad:tech, t. +44-(0)20-3180-6594
    Editor
    catherinethurtle@dmgevents.com

    General information:
    Christophe Asselin, ad:tech, t. +44-(0)20-3180-6678
    Event director
    christopheasselin@dmgevents.com

Press passes: Laura Paterson, ad:tech, t +44-(0)20-3180-6591, PR,
Laurapaterson at dmgevents.com; Further information: Catherine Thurtle , ad:tech, t. +44-(0)20-3180 6594, Editor, catherinethurtle at dmgevents.com; General information:
Christophe Asselin, ad:tech, t. +44-(0)20-3180-6678, Event director, christopheasselin at dmgevents.com