Launch of the Asprey 'Protector Collection'Russian Culture Inspires Jewelled Pieces for Children in Conflict

LONDON, December 7 - The 'Protector Collection' has been meticulously created with
Asprey by Angelina Jolie and Brad Pitt to benefit a charity close to their
hearts. The limited Collection of fine jewels and silver objects was inspired
by Angelina's reflection on the snake as an iconic guardian, a cultural
symbol of family protection and fertility. All net proceeds will be donated
to the Education Partnership For Children of Conflict (EPCC) - an
international charity co chaired by Angelina Jolie to benefit children in
conflict.

During Angelina's first pregnancy she was given a snake ring,
to guard her and her unborn child. She has subsequently given birth to Shiloh
and her twins, Vivienne and Knox, and the symbol has become endowed with
great personal importance as a family guardian. This snake icon has provided
inspiration for the Protector Collection and been interpreted into various
forms from jewelled pendants, bracelets and rings to a children's diamond and
silver rattle, silver tooth box and egg cup.

During Brad and Angelina's extensive research and global
travels, they discovered the snake icon's cultural significance across the
world. The colours used in the collection were inspired by Russian culture -
precious green faceted gems illustrate the colours of the Imperial Russian
Guard and the green jewel of the Caspian sea, while black diamond is used as
a symbol of strength.

Angelina travelled to Russia in 2003 and visited the Morozov
children's hospital, where she wrote a journal describing the visit and
people she met. She was also intrigued with the Russian culture, "It is an
extraordinary place. The history. The architecture. It is such a rich
culture."

Asprey caters to the Russian fine jewel connoisseur at the
flagship store on New Bond Street, London. This is the only luxury jeweller
where the discerning client can design their own creation, before seeing it
handmade by craftsmen in the workshops on the premises.

The individual pieces in The Protector Collection are limited
editions, handcrafted at the Asprey London flagship store, 167 New Bond
Street. Asprey will also be introducing the Collection in the St. Moritz
store during Russian Christmas and New year's from January 6th - 14th and can
also be viewed online at www.asprey.com. Prices available on request.

    For interviews/images contact:

    Alice Hart/Caroline Parrish
    The Communication Group
    T: +44-(0)207-630-1411
    E: ahart@thecommunicationgroup.co.uk

For interviews/images contact: Alice Hart/Caroline Parrish, The Communication Group, T: +44-(0)207-630-1411, T: +44-(0)7920 055028. E: ahart at thecommunicationgroup.co.uk