LBi and bigmouthmedia Release Innovation in Retail White Paper

EDINBURGH, Scotland, May 23, 2011 -

Global digital marketing and technology agency LBi and its media arm
bigmouthmedia today released a joint white paper on digital innovation in the
retail sector.

The document analyses how the touchable web and the trends towards a
multi-device, multi-channel future are fast becoming an opportunity for
retail brands to engage and reward consumers with deep and positive retail
and marketing experiences. At the same time, it looks into the blurring edges
of the online and offline environments and the opportunities presented by
consumers expecting to interact with brands and make purchase decisions
spontaneously, wherever they are, whenever they want.

The white paper, authored by digital experts across both LBi and its
media arm bigmouthmedia, draws in knowledge of these wider technology trends
and explains their impact and how they can be harnessed to develop brand and
retail loyalty. Areas under the microscope include new technology in retail,
mobile retailing, integrated marketing, display technologies, CRM and social
customer service, affiliate marketing, multi-channel user experiences and
creative social media.

Phil Gripton, MD of LBi and bigmouthmedia, said: "The document covers
what we see as areas with major growth potential in the retail sector. We
believe that these new trends will provide savvy retailers with new avenues
to expand their businesses, and we have the high calibre experts to help them
unleash the opportunities that come their way."

The white paper can be downloaded from
www.bigmouthmedia.com/signup/.

Notes to editors:

About bigmouthmedia (www.bigmouthmedia.com/):

Bigmouthmedia is a digital marketing company developing truly
integrated digital advertising campaigns across a blend of digital platforms
with ROI at the core. Setting the pace in search engine marketing, affiliate
marketing (
www.bigmouthmedia.com/products_services/affiliate-marketing/),
display, social media, usability and analytics, bigmouthmedia has been
delivering tangible online business growth solutions on a client-focussed,
local, European and global level across 56 countries in over 30 languages
since 1997.

In August 2010 bigmouthmedia merged with LBi (www.lbi.com/)
to create Europe's largest marketing and technology agency. The new
LBi/bigmouthmedia agency combines LBi's best in class digital media,
marketing, communications, design, branding and technology services with
bigmouthmedia's leading search engine marketing product portfolio and digital
media expertise.

    For further media information, please contact:

    Tim Banks
    PR contact
    Bigmouthmedia
    51 Timberbush
    Edinburgh
    EH6 6QH
    +44(0)1273-697-170
    www.bigmouthmedia.com
    Twitter: @bigmouthmedia

.