Lowcostholidays.com Selects bigmouthmedia to Lead its Expansion Into EuropeBy Bigmouthmedia, PRNE
Tuesday, January 25, 2011
EDINBURGH, Scotland, January 26, 2011 - Lowcostholidays.com, the leading holiday provider, has announced that it
has selected digital marketing agency, bigmouthmedia, to launch its SEO and
PPC marketing strategies for the roll out of its European sites.
The travel expert, which has built a reputation for bringing new levels
of online technological innovation to the holiday sector, has appointed
bigmouthmedia, Europe's largest independent digital marketing agency, to
spearhead its plans for rapid expansion. Responsible for establishing
advanced search engine optimisation (
and Pay Per Click (PPC) programmes targeting consumers in Germany, Austria,
Spain, Italy, Norway and Sweden, bigmouthmedia's international teams will
deliver a strategic campaign designed to replicate the company's rapid UK
growth rates across the continent.
"We are delighted to be working on an ambitious strategy that will play a
significant role in the continued growth of lowcostholidays.com
(lowcostholidays.com/) as an internationally recognised travel brand.
As two companies built upon the twin foundations of technological innovation
and international vision we already have a lot in common, and are looking
forward to what should be an exciting campaign," said Simon Heyes, head of
International Media at bigmouthmedia.
The combined search engine optimisation and PPC campaign will be directed
by bigmouthmedia's UK team with the work being delivered locally by the
agency's offices in each of the target markets. Work has already begun in
Germany and Sweden, with the strategy rolling out across the remaining
territories over the course of the next year.
Fran Hall, head of Marketing at lowcostholidays.com, added: "It quickly
became clear to us that bigmouthmedia was the natural choice to lead our
search marketing campaign. Not only does it have an established track record
and reputation for technical excellence, but the agency also has a global
reach and an understanding of the international markets that few companies
Notes to Editors
About bigmouthmedia (www.bigmouthmedia.com/):
Bigmouthmedia is a digital marketing company which specializes in
developing truly integrated digital advertising campaigns across a blend of
digital platforms with ROI at the core.
Setting the pace in search engine marketing, affiliate marketing
display, social media, usability and analytics, bigmouthmedia has been
delivering tangible online business growth solutions on a client-focussed,
local, European and global level across 56 countries in over 30 languages
For further media information please contact Iain Bruce Media Strategist bigmouthmedia 51 Timberbush Edinburgh EH6 6QH +44(0)131-555-4848 @bigmouthmedia
For further media information please contact: Iain Bruce, Media Strategist, bigmouthmedia, 51 Timberbush, Edinburgh, EH6 6QH, +44(0)131-555-4848, at bigmouthmedia
Tags: Bigmouthmedia, Edinburgh, January 26, scotland, United Kingdom