Bigmouthmedia Predicts Year of Legislative and Technical Challenges for Digital MarketingBy Bigmouthmedia, PRNE
Thursday, December 16, 2010
EDINBURGH, Scotland, December 17, 2010 - Bigmouthmedia has released its annual predictions for 2011, this year in
conjunction with LBi. The document predicts that 2011 will be a landmark year
for digital marketing, with the industry coming to terms with a raft of
legislative, technical and economic changes that look set to make a
fundamental impact on the sector.
Entitled 2011: The Year Ahead in Digital Marketing, (
the document focuses on the legislative change set to strike in
March, when the Advertising Standards Authority (ASA) plans to expand the
Committee of Advertising Practice to cover the digital sector. The precise
details of how this will affect online advertisers is yet to emerge, but PPC,
display and websites themselves look certain to be affected by the expansion
of the regulations.
"There are many challenges facing us in 2011, but few will be as keenly
discussed as the ASA's intention to step up its regulation of the digital
marketing industry. Although there has already been some speculation as to
what exactly this will mean, as ever the devil will be in the detail, and
we'd encourage everyone to closely monitor the developing situation, which
could have profound implications for the entire sector," said Lyndsay
Menzies, CEO of bigmouthmedia.
A rash of technical innovations are also likely to impact upon the sector
as marketers expand their activities to cope with increased interest in
mobile marketing and the introduction of internet TV. Taking into
consideration a flourishing apps market and the expected growth in demand for
Apple's iPad and competing tablets, retailers in particular will be focusing
far greater effort on exploiting this kind of technology.
The increasing importance of such technology will also herald renewed
interest in the technical infrastructure upon which digital campaigns are
run. Consumer expectations over speed and ease of use are likely to see more
emphasis placed on site usability, with an increased focus on both site
architecture and traffic measurement and analysis.
The report also predicts that three separate disciplines will be fighting
for control of digital budgets in 2011. While companies continue to ponder
whether social media is a function of either digital marketing or PR, CRM
departments are also likely to begin making claims on the channel in the year
Bigmouthmedia's media innovations director Andrew Girdwood added: "2011
will also be the year that many businesses become publishers, with companies
around the world placing increased emphasis on creating original quality
content at the core of their marketing strategies. Content is king once more,
and we expect to see an explosion of activity as brands put greater focus on
creating a compelling user experience."
The bigmouthmedia digital marketing predictions (
document can be downloaded from the bigmouthmedia website.
(Due to the length of this URL, it may be necessary to copy and paste
this hyperlink into your Internet browser's URL address field. Remove the
space if one exists.)
Founded in 1997, bigmouthmedia is Europe's largest independent digital
marketing agency. With a team of over 200 staff located across 13 offices in
10 countries on 3 continents, the company maximises exposure for major brands
online through a variety of fully integrated digital marketing channels:
Search engine optimisation, (
PPC, Online Media Planning, affiliate marketing, (
Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also
provides up to date daily digital marketing news (
www.bigmouthmedia.com/news_information/industry_news/) to ensure
clients are fully informed and aware of all industry developments.
For further media information please contact Iain Bruce Media Strategist bigmouthmedia 51 Timberbush Edinburgh EH6 6QH +44-131-555-4848 @bigmouthmedia
For further media information please contact: Iain Bruce, Media Strategist, bigmouthmedia, 51 Timberbush, Edinburgh, EH6 6QH, +44-131-555-4848, at bigmouthmedia
Tags: Bigmouthmedia, December 17, Edinburgh, scotland, United Kingdom