LBi Announces Partnership With Americans Elect to Help America Pick a President Not a Party in November 2012

NEW YORK, December 14, 2011 -

- Largest Independent Global Marketing and Technology Agency Bolstering Web Platform for Innovative Political Nominating Process

LBi, the global marketing and technology agency, today announced its on-going relationship with Americans Elect, the first non-partisan political nominating process.

In June of 2011, LBi began working with Americans Elect to design and build AmericansElect.org, the first secure online Presidential nominating process in the nation’s history. The site experience sets out to hold a national caucus where all registered voters can participate regardless of political affiliation or the state in which they live, and is designed to handle traffic of up to 15-20 million people. On AmericansElect.org, the people will draft the candidates, shape the debate and nominate the winner. In June of 2012, the site will host the first ever non-partisan nominating convention to elect a President. The winning Americans Elect ticket will be on the ballot in the Presidential election in November 2012. There are already over 2 million signatures collected, more than half of what is needed to get the Americans Elect ticket on the presidential ballot nationwide.

“We are very proud to finally announce our work with Americans Elect,” said Luke Taylor, CEO of LBi. “Building a brand from scratch is a challenging process, especially when you bring national politics into the equation. We are thoroughly enjoying stretching our creative and technical muscles to rise to this transformational challenge.”

LBi is responsible for the advertising, as well as media planning and buying, that will inform the American public of this new alternative to the traditional two-party nominating process. The platform aligns perfectly with LBi’s business philosophy of using new technologies to transform businesses.

“We’ve been busy architecting a new campaign that will empower people to feel that they are more in charge of the election next year,” said Cedric Devitt, Executive Creative Director, LBi, “It’s about making Americans Elect a difficult option for voters to ignore in 2012.”

Americans Elect (www.AmericansElect.org) is the first non-partisan presidential nomination that will use the Internet to nominate a 2012 presidential candidate and be on the ballot in all 50 states-creating more participation in the democratic process. It was founded by pioneers in direct technology and citizens from across the political spectrum who are concerned that political divisions are keeping our nation’s biggest problems from being solved. Americans Elect is a non-profit organization that is not affiliated with any political party, ideology or candidate.

About LBi

LBi is a global marketing and technology agency, expert at blending strategic, creative, media and technical expertise to build business value. We help companies of all shapes and sizes decide what’s next for their business - and then we take them there. Along with our media arm bigmouthmedia, we define and execute transformational digital strategies for clients including BT, Coca-Cola, E.ON, Lloyds TSB, Play.com, SAB Miller and Virgin Atlantic. Across our 27 offices in 16 countries, there are more than 2000 digital specialists collaborating with brands to enrich people’s lives via service design, branded content, mobile, CRM and social media. We also set the pace in digital display, search, affiliate marketing, usability and analytics. There are many things that make LBi unique, but if we had to choose one it would be our ability to bring together diverse teams of experts to suit any brief. We call this blending, and it’s the reason why all types of organizations - from famous global businesses to disruptive start-ups - choose LBi to help make their brands desirable wherever, whenever and however people choose to engage with them.

Christine O’Donnell, +1-646-792-6114, christine.odonnell at lbi.com, Gareth Jones, +44-(0)-207-063-6263, gareth.jones at lbi.com