Learning Through Graphic Novel: Tata Interactive Systems Wins APEX 2010

MUMBAI, India, July 12, 2010 - Tata Interactive Systems' Graphic Novel Approach for Holland America
Line's Lifeboat Assistant Program Won the APEX 2010 Award in the Electronic
Media & Video - Education & Training category.

Holland America Line's (HAL) e-learning program titled Lifeboat
Assistant, designed and developed by Tata Interactive Systems (TIS), was
announced the winner of the APEX 2010 award in the Electronic Media & Video -
Education & Training category earlier this month.

The solution was designed using a unique Graphic Novel approach where the
learning objectives are met with the help of a story that unfolds through the
course. The program, targeted at all lifeboat assistants serving in a support
capacity, gives them further knowledge and helps polish their skills on the
procedures of launching and recovering a lifeboat, mustering and embarking
passengers, and surviving at sea.

The award-winning program was designed to cover the essential concepts of
emergency readiness at sea, such as the key steps of recovering lifeboats,
identifying the procedures of starting and operating a lifeboat engine,
recognizing basic principles of crowd management, and understanding survival
equipment.

According to Lalit P. Pulekar, Design Head at TIS' Kolkata Development
Centre, "The Lifeboat Assistant course is a classic example where serious
learning has been imparted through the simple and enjoyable approach of
story-telling through visuals. This unique Graphic Novel Design used in the
course is based on our Story-based Learning Objects approach. It ensures
users' cognitive engagement and promotes active learning while simplifying
the complexity of the subject."

"The excellent visual design is another high point of this course. True
to the Graphic Novel theme, each screen is conceptually and visually rich.
Some of the breathtaking backgrounds and illustrations make the whole
learning experience truly exciting and engaging", adds Lalit.

The APEX 2010 award winners were selected based on the program's
excellence in graphic design, editorial content, and success in achieving
overall communications effectiveness and excellence. This year 3,711 entries
were evaluated at APEX 2010 of which Video & Electronic Publications
accounted for 328.

(c) 2010 Tata Interactive Systems

Notes for editors

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About the Holland America Line

The Holland America Line was founded in 1873 as the Dutch-America
Steamship Company, a shipping and passenger line. Earlier, the company was
headquartered in Rotterdam and provided service to America and has come to be
known as Holland America Line. Its new headquarters is in Seattle,
Washington.

About Tata Interactive Systems (TIS)

Tata Interactive Systems (TIS) is the world's leading developer of
learning solutions. TIS' learning solutions are designed to enable
organizational initiatives across industry verticals including Education;
Government and Defence; Telecommunications and ICT; Pharmaceuticals and
Health Care; Banking, Financial Services, and Insurance; Airlines,
Transportation, Logistics, and Hospitality; Consumer Package Goods; and
Manufacturing, Energy, and Construction.

With a team of over 600 multi-disciplinary specialists, TIS creates 3000+
hours of learning content across 160+ concurrent projects every year. TIS'
solutions have proven their effectiveness at more than 60 Fortune 500
companies, leading educational institutions, and government departments.

TIS is the only learning solutions organization in the world to be
assessed at Level 5 in both the SEI-CMM and P-CMM frameworks. Its solutions
have won prestigious awards including Brandon Hall, APEX, BETT, and BIMA.

Areas of Business

TIS caters for three segments - Corporate, Education and Government. It
offers clients learning solutions including:

    - Consulting for Training and Educational Requirements

    - Web-based Training & Courseware

    - Simulations - to offer immersive learning experiences

    - Electronic Performance Support Systems - to provide on-the-job support

    - Software Solutions

    - Game-based Learning - to enhance learner engagement

The scope of TIS' learning solutions encompasses on-boarding, sales
training, process training, product training, curriculum design, assessments,
soft skills training, and technical training.

Location

TIS has development centers in Germany, Switzerland, and India. Its sales
and marketing operations span the US, Canada, the UK, mainland Europe,
Australia, New Zealand, the Middle East, and Asia.

For more information log on to www.tatainteractive.com

    Further information from:

    Rajesh R. Jumani
    Chief Marketing Officer

    Tata Interactive Systems
    +91-22-6643-8000
    rajeshj@tatainteractive.com

Further information from: Rajesh R. Jumani, Chief Marketing Officer, Tata Interactive Systems,
+91-22-6643-8000, rajeshj at tatainteractive.com