Letts Get Personal!

LONDON -

- Letts and Filofax Launch Personalised Diary Service

- With Photo

Both Letts and Filofax brands are to launch a website this month offering customers the ability to create a personalised Letts diary, or Filofax organiser diary refill, including the addition of personal dates and photographs. The site has been created in collaboration with Penwizard, the award winning personalised publishing experts.

The site, at www.personalisedproduct.com allows the user to create either a Letts spiral bound diary, calendar or notebook; or a Filofax organiser pocket, personal or A5 diary refill. Unique features include the ability to enter an unlimited number of personal dates; the addition of names in silver embossing; and a personalised store of your dates and photos, allowing re-use of your information in the future.

Both Claire Coughtrie, Marketing Manager at Letts and Sharon Golbey, Marketing Manager at Filofax commented “This is a very exciting launch for us, representing a move into a developing market sector by two trusted brands. The opportunity to provide a product on line which has been completely personalised by the individual consumer is a significant strategic marketing development for Letts and Filofax”.

The formats available include:

LONDON, November 5 /PRNewswire/ –

- Slim and A5 diaries. - Wall and desk calendars. - A5 and A6 notebooks. - Pocket, personal and A5 Filofax diaries.

Customers can select from a variety of cover designs, and then upload their own personal photographs to appear in the diary. The system offers a selection of standard diary dates (such as UK holidays) to be added to the diary, before the user then enters their own personal diary dates.

Prices start from just GBP4.99 for an A6 photo notebook.

Now there’s no excuse for anyone to forget that important anniversary or birthday!

Note to Editors:

A picture accompanying this release is available through the PA Photowire. It can be downloaded from www.pa-mediapoint.press.net or viewed at www.mediapoint.press.net or www.prnewswire.co.uk.

Source: Letts and FiloFax

For further press information, visuals or to arrange a press product trial, please contact: Claire Coughtrie, Letts, ccoughtrie at letts.co.uk +44-(0)-131-663-1971