‘LG Happiness Index’ Uncovers Upbeat National PsycheBy Prne, Gaea News Network
Sunday, July 26, 2009
- Survey Reveals That, Despite the Economic Climate, the Nation Remains Positive - 78 per cent of people in the UK are happy at the moment - 67 per cent of people are happiest when spending time with family and friends - Factors that cause sadness were attributed to family and health issues as opposed to the current economic climate
It’s clear that the quintessentially British spirit is shining through, despite the current economic climate. According to the ‘LG Happiness Index’, 78 per cent of Brits claim to be happy at the moment. Based on a scale of 1 - 10, the poll found that the nation’s average happiness rating is 7.2.
With 67 per cent of people citing that they felt the happiest when spending time with friends and family, the index highlights the importance of a support network that can act as a catalyst for well-being.
Psychologist Cary Cooper from Lancaster University, comments on the independent survey commissioned by LG Electronics, “It is interesting to see that people remain positive and focus on the simpler things in life to lift their mood and unlock feelings of positivity.” Simpler things in life, according to the poll conducted this summer, include spending time with friends and family, watching a favourite band play live, or participating in or, at least, watching a sporting event.
The results also showed that people generally get happier as they get older. People in their 60s and 70s have the highest ‘happiness quotient’ with 7.7, compared to people in their 20s who generally had the lowest quotient with 7.0. This is mirrored by the remarkable variation in priorities between the different age groups, with people in their 20s rating their social and love lives high on the agenda and people in higher age groups focusing much more on their family and health.
Furthermore, the survey found that the people in London, the North East, the North West and Scotland are the happiest. In contrast, although those that live in East Anglia, the East Midlands and the South East score lower than the national average of 7.2, the general mood remained positive.
Region Happiness rating London 7.5 North East 7.5 North West 7.5 Scotland 7.5 Wales 7.4 South West 7.3 West Midlands 7.2 Northern Ireland 7.1 Yorkshire & Humberside 6.9 East Anglia 6.8 East Midlands 6.7 South East 6.7
Interestingly, however, the poll found no clear gender divide amongst male and female respondents. Both sexes were equally optimistic with 7.2 on the happiness scale.
Explaining why the research was undertaken, Paul Meadows, head of brand at LG Electronics comments, “consumer insight is at the heart of everything we do - from product development through to consumer engagement initiatives such as live sporting and music events that people can enjoy together. We embarked upon this research to understand the current temperament of the British psyche and what we have found is that the simple things in life can truly make a difference to people’s well-being.”
Contact: LG Press Office, email@example.com, +44(0)20-7386-1551
Source: LG Electronics
Contact: LG Press Office, lgbrand at fireflycomms.com, +44(0)20-7386-1551
Tags: LG Electronics, London, United Kingdom, Why